May 22, 2012 | 9am MDT Introduction to Acrolinx Register Now
Assuring content quality for documents in multiple languages – focus on Japanese and Chinese Technical Authoring
A Rose by Any Other Name Is Not a Rose –Terminology Management Matters
Terminology management has long been a staple of smart organizations involved in localization. It’s a key to consistency, accuracy, and efficiency, and ultimately strengthening of the brand. It’s also a key to serious cost-savings in the global content supply chain.
Terminology management
isn’t just for localization. It’s also a powerful device in the content
professional’s toolbox in single-language environments. It offers all the
advantages as in the localization world, as well as a couple of unique
benefits. It helps promote content standards and raise the quality of a content
body, provide automated support for authors, and an efficient method of
centralizing terminology management.
Terminology management can handle content across multiple channels and genres.
The advantages of consistency across a single channel is obvious. The ability
to manage terminology across more channels, from marketing material to
product content to training, becomes multiple times more interesting. Add to
that terminology within the product lifecycle – specifications to terminology
within the software – and the possibilities open wide. The benefits are not
only in the present, but also in the future, in the anticipation of trends and
changes in terminology.
This webinar is beneficial to any content professional with a need to manage
terminology across a body of content, and understand the benefits of
terminology management within their organization.
Rahel Anne Bailie is a content strategist with a skill set
encompassing content management, business analysis, information architecture,
and communications. She operates Intentional Design, helping clients analyze
their business requirements and spectrum of content to get the right fit for their
content development and management needs, and facilitates transitions to new
business processes, content models, and technology implementations.
Her experience gives her an intimate understanding of end-to-end
processes, from requirements-gathering to implementation. She is an STC Fellow,
and holds memberships in various associations to stay current in
pertinent practice areas. She presents on the topic of content strategy at
conferences across North America and Europe, and was recently cited as one of
the top ten most influential content strategists.
Contact info:
Rahel Anne Bailie, Content Strategist
Intentional Design Inc.
604-837-0034
info@intentionaldesign.ca
www.intentionaldesign.ca
twitter/skype: rahelab
LinkedIn: www.linkedin.com/in/rahelannebailie