Acrolinx Announces New Global Management Structure

Acrolinx announced the appointment of three new senior appointments to strengthen their global management team. As a reflection of the global nature of the Acrolinx customer base, the company has created a new regional structure for its key markets of North America, Europe and Asia, and has been able to recruit a strong regional management team to head these business units.

Acrolinx has always been a global company supporting a user base in over 25 countries. As a reflection of the increasing critical mass of customers in North America, Europe and Japan, the company has created three regional business units, and created and strengthened regional management.

Tony Ehrens, formerly General Manager of RedDot in North America, will become VP - Sales to form a new Acrolinx North America, Inc. team management structure with Kent Taylor - SVP &GM.  Jörg Seeger, formerly EMEA Sales Director for Oracle, has joined Acrolinx as General Manager Europe, and Hideo Yanagi, formerly head of the Acrolinx practice at Sunflare, has joined Acrolinx as Managing Director of the newly formed subsidiary Acrolinx K.K., with responsibility for the APAC region.

“It became clear to us last year that our continued strong growth through the economic crisis presented both an opportunity and a challenge;” explained Andrew Bredenkamp, CEO of Acrolinx, “we wanted to take the opportunity to go after the huge market we see opening up for our Information Quality technology, and at the same time address the challenge of how to best look after our existing customers around the world. Strengthening the regions will also allow our headquarters in Berlin to focus on continuing to deliver technology which is far ahead of the competition.”

 Last year, Acrolinx made more than half of its global revenue in North America and is expecting to make 20% of its license revenue in Asia in 2010. The company is also expanding into France and Scandinavia. The establishment of dedicated sales, marketing, support and professional services teams in each of the regions will help Acrolinx to better address their specific needs.

About Acrolinx

Acrolinx provides enterprise solutions to connect content and communication for organizations of all sizes. Whether it is corporate messaging, outsourced content development, or user-generated information about a company’s products and services, Acrolinx drives enhanced productivity, enabling companies to communicate with a single, unified voice from every corner of the globe. Built on a strong linguistic foundation, the sophisticated Acrolinx technology enables users to analyze, measure, and improve content, resulting in consistent and effective customer communication in every market. Successful companies including Adobe, IBM, Philips, and Siemens rely on Acrolinx as their foundation for content communication.

For more information, please contact:

Andrew Bredenkamp - Europe
Andrew.Bredenkamp@acrolinx.com

Jennifer Beaupre - United States
Jennifer.Beaupre@acrolinx.com

Hideo Yanagi - Asia Pacific
Hideo.Yanagi@acrolinx.com