Optimizing content: ten steps to making your content work for you

Watch this webinar to learn from content optimization expert, Jennifer Moody from Experis. She teams up with Jennifer Beaupre, from Acrolinx to discuss ways that you an optimize content for translation, search, and understandability. This Q&A style of discussion will teach you the following ten steps to create content that exceeds your customers expectations.  

1. Determine your corporate style
2. Write for a global audience
3. Make your content easy to understand
4. Harvest terminology and commonly used phrases
5. Build in findability
6. Use good grammar and spelling
7. Reuse content when possible
8. Mitigate risk with best practice writing
9. Stay on brand
10. Build in quality from the beginning

About Jennifer Moody:

Jennifer Moody graduated Grand Canyon University with a BA in Communications & Multimedia Productions. She has worked as an Instructional Designer for global e-learning content and as a technical author in Germany and the Netherlands. In her current role as a project manager for Experis, Jennifer spends her time assisting customers with optimizing their content for a global audience by teaching and implementing tools such as Acrolinx.

*Windows OS required to view the recording

**You might need to install the GoToMeeting codec to play the video on your computer