When Bad Content Happens to Good Products : Why Quality Content Matters to Product Marketers and Managers

acrolinx Webinar
Date:  March 16, 2011
Watch recording from this webinar »

Who: 
Mary Laplante, Lead Analyst, Outsell’s Gilbane Services
Robert Rose, Chief Trouble Maker,
The Big Blue Moose
Jennifer Beaupre, Director of Global Marketing, acrolinx

In today’s multi-channel marketing environment, corporate brand is more than the products and services we sell – it’s the experience that we deliver.  High-quality content is part of that experience.  Poor product documentation leaves a decidedly negative impression of the company and the product as well as the content. Customers are confused when descriptions of product features are inconsistent across marketing collateral, interactive datasheets, and product documentation. Global revenue potential can be compromised by marketing content that is poorly translated and localized due solely to the fact that the source content is of poor quality. 

Brand, product, and marketing managers are beginning to understand that ensuring content quality at the source of creation in fundamental to delivering a satisfying customer experience and fostering brand consistency.  Join Mary Laplante, Senior Analyst with Outsell’s Gilbane Services, and Robert Rose, Founder and Chief Troublemaker at Big Blue Moose, in a lively discussion of content quality as a driver of global marketing success. In this webinar we will discuss real-world examples and describe approaches that are delivering business results today.