Brand Consistency

Present a Consistent Brand Worldwide

To uphold your brand image, you need to deliver a consistent brand and superior customer experience everywhere that your organization conducts business. Doing so requires that you ensure branding standards are met and consistent language is used, even as numerous people and departments create a variety of content in multiple languages.

Enforce Common Styles, Keywords, and Terminology

Using consistent terms for your company’s products, services, and messages affects brand recognition. Acrolinx IQ empowers you to enforce a common writing style, voice, tone, and terminology. As content is being created, the solution checks spelling, grammar, style, technical and corporate terminology, and SEO keywords. The result? You can be certain that writers and editors are consistently communicating your brand. And because your writers are crafting content with keywords in mind, your content will show up in the search engines results.

Balance Brand Consistency with Marketing Creativity

To stand apart in global markets, you need to market creatively. With Acrolinx IQ, your writers can unleash their creativity. That’s because the software ensures they don’t violate corporate messaging and terminology guidelines. At the same time, by improving the quality of your information, translation and publishing costs are slashed and SEO results improve.

Deliver a Consistent Customer Experience

As a company competing in the global market, your content is likely being created both offshore and at corporate headquarters. But your customers don’t need to know that. With the Acrolinx IQ platform, your writers will communicate in a consistent fashion that is true to brand and corporate identity – no matter where your content is being developed.