May 22, 2012 | 9am MDT Introduction to Acrolinx Register Now
Ensuring on-time, on-budget product releases is a big pressure you face as a product manager or product marketer. A large portion of your budget is consumed by the costs of producing a range of content.
Download Solution Sheet...Content Strategy
Communication isn’t just changing in today’s digital world; it’s being completely reinvented.
Effective customer communication no longer rests simply on your ability to get your corporate message to target markets. That is just the tip of the iceberg. Communicating in today’s environment means that you listen just as much as you talk - your customers say more about you than you know!
To make sure your content works for
you, you need to develop a content strategy – this is more than just thinking
about which pages you need on your website. An effective content strategy helps
you create and nurture smarter content to make sure your customers get all the
information they need. Of course, your customers will mainly find the
information around your products using enterprise or web search – the
findability of your content is critical, and a search strategy needs to be at
the core of your content strategy. Even the perfect
content is no use if it is not findable – invisible content is worthless.
The good news? Now you can navigate the rapidly changing world of content
creation to make your content strategy a reality: Acrolinx IQ is an easy-to-use software tool that allows you
to efficiently develop high-quality, consistent content which findability built
in, as well as understand and nurture the content your customers create.
The Acrolinx advantage:
- Eliminate inefficient content creation – Acrolinx IQ provides feedback on whether your content is meeting your goals or not. This includes branding, messaging and tone-of-voice.
- Build search into your content – with Acrolinx IQ Search-Ready Writing you can help your writers create findable content as they write.
- Stop unnecessary spending on translation – Acrolinx IQ improves the content before it is translated decreasing costs dramatically.
- Get content published faster – give editors a break with Acrolinx IQ, which can speed up copy-editing by up to 75%, allowing editors to focus on real editing.
- Listen to your customers – Acrolinx IQ gives you the platform to analyze and monitor the content your customers publish about you.