Global Communication

Reach New Markets More Efficiently

Effectively reaching global markets requires your organization to produce content including web copy, product information, and sales and training materials in local languages. How can you do so quickly and effectively while ensuring brand and message consistency? By improving the quality of your source content, you can reach new markets faster and more efficiently, all while communicating more clearly.

Improve the Quality of Source Content

People are more likely to buy in their own language. Acrolinx IQ helps you communicate effectively with customers in their native language by focusing on the quality of the source content. Pre-defined rules and standards based on decades of research into best practices applicable across languages make it easy to apply tried-and-tested copywriting and style guidelines. You can also easily configure the solution for your own rules and corporate style. By ensuring that the source language consistently expresses the same meaning in the same way, you boost readability.

Cleaning up source content also enables faster, cheaper translations. That's because high-quality source content is easier to machine translate, reducing back-and-forth communication between translators and writers.

With Acrolinx IQ, companies achieve their global communication goals:
• MAN accelerated release times by 30%

Prevent Errors and Inconsistencies

Once you’ve nailed down your messaging and wording, you want to reuse core concepts, expressions, slogans, and entire sentences as much as possible. With Acrolinx IQ, writers and editors can easily do so. The software suggests relevant content and pre-validated wording to ensure consistency of meaning in all languages.

Easily Enforce Guidelines and Standards

To simplify management and oversight, Acrolinx IQ includes a web-based portal where you can configure and maintain terminology, style guidelines, and validation procedures. Here you can easily determine if all writers and editors are following guidelines and staying on message, and whether or not your customer-facing content complies with your quality standards.