Webinar: August 18^th, 1:00 pm EDT

Presented by:
JoAnn Hackos, President, Center for Information Development
Jennifer Beaupre, Director of Marketing, acrolinx

The Minimalism Agenda means providing higher quality and more valuable information to customers with fewer words. By focusing on exactly the information that customers will find most valuable, we eliminate verbose descriptions, lengthy introductions, concepts divorced from reality, and tasks that seem to assume we are writing for the “least common denominator” customer. Learn how you can reduce text and focus it more directly on customer needs. Dr. Hackos has been advocating for and teaching about minimalism for 25 years. Learn how communicators have applied minimalism principles to save information-development and support costs, increase quality, and improve customer satisfaction.

Minimalism can also apply to the concept of reuse.  If authors have written something once, why write it again?  Yet, with authors located across the globe and in multiple operational silos, how can companies access content that has been written already and use it again?  Jennifer Beaupre of acrolinx will show you how reuse can be introduced into the information development process to further decrease development time and cost for organizations.

Please use the form below to register for this event.