What is SEO?
Search Engine Optimization (SEO) helps you improve your content’s position in search results.
Why bother? Because you want people to find your content if it’s relevant to their searches.
If the content is for marketing, improving your findability could increase sales. And if you’re responsible for post-sale content such as technical documentation or support articles, improving findability could lower support costs and increase customer satisfaction.
Organizations that have improved the findability of their support content have seen increases in readership of 100% while reducing support calls by 30%.