Speakers at the 6th aQuatic International Conference
The Role of Content in the User Experience
If the scent of a web page is to lead users to content, then the content at the end of the treasure hunt had better be worth the effort. Rahel Anne Bailie takes us through an entertaining and thought-provoking journey to show what works and what doesn't, and how good content can translate user experience into brand loyalty.
About the speaker
Rahel Anne Bailie: Integrator of content strategy, requirements analysis, information architecture, and content management to increase ROI of product lifecycle content. Aficionado of content structure and standards. Founder of Intentional Design, Fellow of STC.
Rahel Anne Bailie is a content strategist with a skill set encompassing content management, business analysis, information architecture, and communications. She operates Intentional Design, helping clients analyze their business requirements and spectrum of content to get the right fit for their content development and management needs, and facilitates transitions to new business processes, content models, and technology implementations.
Her experience gives her an intimate understanding of end-to-end processes, from requirements-gathering to implementation. She is an STC Fellow, and holds memberships in various associations to stay current in pertinent practice areas. She presents on the topic of content strategy at conferences across North America and Europe, and was recently cited as one of the top ten most influential content strategists.
Developing a global content strategy: Ten steps to success
Too often a global content strategy consists of handing off content for translation. But a global content strategy is one that meets the requirements of each of the regions in which content is provided. This session identifies the requirements for a successful global content strategy and identifies how to avoid the potential challenges.
About the speaker
Ann Rockley is President of The Rockley Group, Inc. She has an international reputation for developing XML-based content strategies. She has been instrumental in establishing the field in eContent, content reuse, intelligent content strategies for multi-platform delivery, eBooks, and content management best practices. Rockley is a frequent contributor to trade and industry publications and a keynote speaker at numerous conferences in North America, Europe, and Asia-Pacific.
Ann led Content Management Professionals, an international organization that fosters the sharing of content management information, practices, and strategies to a prestigious eContent 100 award in 2005. Ann co-chairs the OASIS DITA for Enterprise Business Documents subcommittee. Sometimes known as the "mother" of content strategy, she introduced the concept of content strategy in 2003 with her best-selling book, "Managing Enterprise Content: A Unified Content Strategy," New Riders Publishing, ISBN 0-7357-1306-5. Ann was ranked among the top five most influential content strategists in 2010.
Ann is a Fellow of the Society for Technical Communication and has a Master of Information Science from the University of Toronto. She is also the primary author of "DITA 101: Fundamentals of DITA for Authors and Managers," ISBN 978-0-557-69600-0 and the soon to be released “eBooks 101.”
She can be reached at 905-939-9298 or rockley@rockley.com.