The Trifecta of Findability: Content Marketing, Socially-enabled Content, and Search-ready Writing

If your customers can't find it, they can‘t buy it, use it, or recommend it to others. In this one-hour web discussion, Scott Abel, The Content Wrangler, explores the "trifecta of findability" -- content marketing, socially-enabled content, and search-ready writing -- with a panel of experts. Attendees will learn what content marketing is and what types of content are best suited for the approach, how socially-enabling content makes it more findable, and why optimizing content for search while you are writing is a best practice.

Moderator: Scott Abel, The Content Wrangler
Panelists: Joe Pulizzi (Junta42), Eric Doster (iFixit.com) and Jennifer Beaupre (Acrolinx)

*Windows OS required to view the recording

**You might need to install the GoToMeeting codec to play the video on your computer