41 Killer Ideas for Posts to Fuel a Successful Blog

We all struggle to come up with new ideas for blog posts from time to time. After all, it’s easy to get stuck when you’ve been running a blog for a while. Likewise, when you’re just getting started and don’t know where to begin. When you consider, however, that companies with blogs attract 55 percent more visitors than those without them, the importance of establishing and maintaining a successful blog becomes clear.

If you’re at a loss for fresh ideas about where to focus your next blog post, or just aren’t sure how to get going in the first place, this post is for you. Below, I’ve shared 50 blog post ideas that will help ensure you’re never short of inspiration again.

Blog Posts Offering Tips and Advice

  1. A beginner’s guide

Find a topic and break it down into easily digestible sections for readers who are new to your industry or unfamiliar with one of your products or services. Get them up to speed quickly and efficiently.

  1. A how-to post

Walk your readers through a process of getting something done, leaving them with actionable steps and tips they can use to solve specific problems or challenges.

  1. An ultimate guide

Similar to the beginner’s guide and how-to post, this type of post provides a more comprehensive, detailed, and well-researched account of how to do something or use a particular product or service.

  1. A problems and solutions post

Problems and solutions posts aim to help readers solve specific challenges by, you guessed it, defining the problem and presenting helpful solutions. Pick five problems related to a specific subject and reveal the best way to tackle them.

  1. A hack post

Everyone loves shortcuts and workarounds. Identify quick hacks for common issues that your customers can use to save time and money.

  1. A resources post

Select a topic and create a list of the best articles and resources available. Make sure it’s not just about your own though. Include content your audience will find useful from a range of sources.

  1. A checklist

Checklists are a perennial favorite of customers because they’re easy to read, follow, and take action on. Break down a relevant problem, issue, or process, and itemize the steps your prospects and customers need to take to solve it.

  1. A list of must-have tools and products

What tools and products do your customers need to run their business effectively? What things could make them more successful, more efficient, and more profitable? Create a list of must-haves for your audience.


Product-Based Blogs

  1. A case study post

Case studies are a great way to engage your audience. Unpack the details of a process or project. For example, you could highlight the unique features of your product or service and how it helped a customer overcome a specific challenge.

  1. A customer showcase post

Success stories help your audience understand the power of your product. Find a customer that you helped solve a particular challenge and write about how they did it.

  1. A product benefits post

Do your readers really know all the functions and capabilities of your product? There may be some that surprise them. Give an in-depth round up of what it can do and how it can transform their business.

  1. A product update

Blogging about a new product or feature may not seem all that exciting to you, but it can be extremely valuable and informative for your prospects and customers. If you’ve got something new to share, it’s always a good idea to let them know in a blog post.

  1. A product tips post

Share tips and advice to help customers get the most out of your product. It may be that many of them aren’t using a particular functionality as effectively as possible. Find out where your customers are having trouble and blog about it.

  1. A comparison post

Compare the features and benefits of your products against those of your competitors to show the value of your solutions. Take care, however, to ensure that posts like these don’t become too self-promotional. The idea is to help your readers, not toot your own horn.


Lists and Statistics

  1. A stats post

Whether you gather original stats or identify existing ones, choose a topic and pull the most interesting information together. Readers like these kinds of posts because they’re easy to scan and they provide new points of interest.

  1. A top 10 list

People love lists, so think about your industry and audience and what they would find of interest. You could write about the top 10 companies, blogs, tools, marketing slogans, or whatever you think would resonate with your target market. Posts like these are only limited by your imagination.

  1. A quote post

Who doesn’t get inspired reading quotes from influential people? Take a topic that your audience may be interested in and pull together relevant quotes from industry leaders and inspirational figures.

  1. A “best of” post

Best of posts can include content, resources, tools, or anything else you’ve written about in the past. Package the post up as a toolkit on a particular subject and use it as a repository for listing all of your best content in one place.

  1. A list of people to follow

Not only will this appeal to social-media adept customers, you’ll also be making valuable connections with influencers and experts in your field. Write a short bio of each person and what their speciality is, and link to their social media channels, websites, blogs, etc.

  1. A common mistakes post

It can be helpful to read about industry mistakes and how to avoid them. Assuming it won’t be taken as overly critical, try to find some examples of companies who have really gotten it wrong. Then tell your audience how to avoid the same pitfalls.


Repurposing Content

  1. A post that follows up on your best blogs

Look at your analytics to find your three best-performing blog posts, and write a follow-up for each one. Read the comments for inspiration and to help you create a logical next piece.

  1. Turn webinars and presentations into posts

If someone in your company has done a webinar or presentation, you can easily turn it into a post highlighting the most interesting and relevant parts.

  1. A pick of the week post

Go back through your archives and look at a range of previous blog posts that are worth resurrecting. If it’s still relevant and valuable, try publishing an updated version of it under a new heading.

  1.  Combine old and outdated posts

Again, look at your analytics and identify pieces of related content that are not getting much traffic anymore because they are old or outdated. Combine them into a new post with updated stats or information.

Company-related posts

  1. A post promoting upcoming presentations

If someone from your company is presenting at a conference, or hosting a webinar, give your audience a little taste of what to expect and how they can attend/get on board.

  1. A company update post

What’s the latest on your company? If you’ve won or completed a new project, made a new acquisition, or expanded, let your audience know about it to create some engagement.

  1. A behind-the-scenes post

If you have particularly interesting processes, a niche product, or a loyal following that wants to know more, show them what goes on behind the scenes at your organization.

  1. A publicity post

Don’t just rely on straight-up marketing and advertising to let people know you’ve got a special deal or promotion on. Creatively written, you can turn this into a blog, rather than an advertisement.

  1. A post with surprising facts about your company

Does your company have unusual processes, an interesting history, save customers a 100 hours’ of time a month, or does it create products in 50 different languages? Compile the most compelling things about your company and what it offers, and turn that into readable content.


Interactive posts

  1. A customer survey post

Survey your audience about a trending topic, challenge, or issue in your industry and then write a blog on the findings. Polls and surveys are a great way to get readers involved, and you can repeat the same poll annually and compare results year over year.

  1. A Q&A post

Ask your audience a question and encourage them to share their answers in the comments section. By getting them involved in creating your content, you’re upping the engagement level and interest.

  1. A post promoting a contest or giveaway

Holding a contest or offering a giveaway is a good way to encourage audience participation. Offer something interesting, relevant, and that has value, and encourage them to enter through engagement, such as posting a comment.


Industry-driven posts

  1. A post on current trends

People love to learn what the current trends are. If it’s new and interesting, write a blog post about it. This is great for SEO and for increasing brand authority. Don’t forget to share on social media.

  1. A post that dispels industry myths

Every industry has myths and incorrect information floating around. Give readers the low-down on what simply isn’t true in their field. They might glean some surprising information.

  1. A post on the history of your field

There are sure to be interesting nuggets of information relating to the history of your industry. Show how it has developed and how far it has come.

  1. An expert profile post

Write a profile (or several short profiles) of an influential person (or people) in your industry. Who are the movers and shakers? The innovators? The founders? Give your audience a who’s who look at the field.

  1. A post that reports on the news

If something important is happening in the news that affects your field, why not give your take from an industry perspective? You could introduce background, explain the current situation, and relay what it all means for companies and customers.

  1. A predict the future post

You don’t need a crystal ball, just a speculative stance on where your industry is headed. Will things be increasingly automated? Will new products transform the customer experience? Predictions can start great conversations and help drive traffic to your blog.

  1. A definitions post

Is there an emerging trend that most people don’t know about? Look at creating a series of posts that explain and define new developments in your niche.

  1. An expert interview post

Interviewing influential people in your industry can be easier than you think. Whether you write your post as a straight interview or as a Q and A, expert tips and strategies are valuable to readers.

  1. A book review post

If there’s a new book out on a relevant industry topic, why not give it a review? You could even add a list of suggested reading your audience might also benefit from.

  1. A post that reviews a product or service

Review a product, service, or event that’s related to your industry, but isn’t yours. Take care to be as unbiased as possible, otherwise readers won’t derive any value from what you’ve written.

Keep on Blogging!

Writer’s block happens to the best of us. When you’re asked to create huge amounts of content every week, you can easily run out of ideas. But with the suggestions above, you should be able to keep your content pipeline running hot for a long time to come. Good luck!

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