Part of being a good content marketer is being resourceful and knowing what tools are available that can help you get your job done faster or more cost-effectively. After all, we could all do our jobs better if we had infinite budgets. But the reality is that we don’t so we need to find creative ways to get things done.
With that in mind, below we’re sharing six of our favorite online tools that are either completely or partially free or at least offer free trials. They’re all great resources that we’ve found very useful and that we believe could help you with various aspects of your day-to-day job.
1) Get All of the Icons You Need with The Noun Project
Have you ever needed an icon for a presentation, eBook, or infographic? If so, The Noun Project is for you. It’s a website that aggregates and catalogs symbols and icons that graphic designers from around the world have created. You can get some “public domain” icons for free, and buy the rest for $1.99 each or get access to all of them for a nominal monthly fee. As visual content becomes increasingly popular, having access to a library of high-quality icons can be extremely useful.
2) Make Your Own Infographics with Piktochart
Speaking of visual design, have you heard of Piktochart? It’s a tool that allows you to easily create infographics using various themes and images. Now admittedly you’re not going to be able to design something unique using a tool like this, but if your goal is to start creating infographics and you don’t have access to a designer, Piktochart is a great alternative. You can start creating infographics for free using a limited number of free templates or create a paid account to get unlimited access.
3) Get a Quick Comparison of Keywords with Google Fight
Ever wonder which search terms are most popular but haven’t wanted to go to the trouble of or didn’t know how to do a keyword analysis? The solution you’re looking for might be Google Fight. Simply enter in two search terms, click the “fight” button, and let the two terms duke it out (with a corresponding cute animation) until you’re presented with a winner: the term that’s more popular in terms of global searches. It’s a free tool and a quick and easy way to evaluate the relative merits of two different search terms.
4) Find Out How Your and Your Competitors’ Websites Measure Up with Alexa
With tools like Google Analytics it’s easy to get insights into how your website is performing. But that information may not be useful if you don’t have the right frame of reference. That’s where Alexa comes in. Simply enter any URL into the tool and you can instantly see the site’s global and local ranks (based on page views), bounce rate, and time on site, among various other useful metrics. You can get this kind of information for free and, if you’re willing to shell out a few bucks, access to a whole lot more.
5) Discover How Effective Your Headlines Are with the Emotional Marketing Value Headline Analyzer
The headline is often first and only thing that people see when they decide whether or not to consume your content. As a result, you’ve got to make sure that they’re spot on. Fortunately, the Emotional Marketing Value Headline Analyzer can help. It gives your headline a score (anything that earns a 40 percent or higher is deemed to be effective) based on the words that you have chosen by comparing them to a database of information about the relative emotional associations with each one. While nothing beats testing to see if your headlines work, this tool is a free, easy way to get some feedback about how well your headline might work.
6) Capture, Annotate, and Share What’s On Your Computer with Awesome Screenshot
Most of us know how to capture a screenshot of what we’re seeing on our computer’s monitor (you can press the “print screen” button on your PC or hold down the “shift,” “command” and “number four” buttons on your Mac), but all that does is give you an image. What’s so useful about Awesome Screenshot is that with the click of a button you can not only take a screen shot (of either the entire page you’re on or just the section visible on your screen at that moment) but also easily mark it up to draw people’s attention to specific parts. You can then either save the image to your desktop or save it as a link that you can send to others.
Every good content marketer has a few tricks and secret tools up his or her sleeves. We’ve shared some of our favorites. Now it’s your turn to tell us about the one you’re using.