At Acrolinx, we’re always on the look out for great content to share. We’ve recently been checking out infographics and this week wanted to point out five of our favorites that address different aspects of content marketing. From tips on how to create great content to the latest content marketing trends for 2015, below are the infographics that caught our attention and that we think you’ll enjoy, too.
Brought to you by UK-based marketing agencies JBH and Smart Insights, The State of Content Marketing 2015 is a great, data-driven infographic about what trends to expect this year. What we like about it is that it in addition to providing an overview of content marketing, it offers practical advice on how to succeed, including where to invest your budget dollars, what tactics you need to master, and how to get the fundamentals right.
Interesting take away: Did you know that 56 percent of content marketers don’t have a content strategy?
Presentation experts Ethos3 have created a great infographic to remind you about the importance of creating visual content, and the role that presentations, videos, and infographics can have in your content marketing program to help you better engage your audience and drive results.
Interesting take away: People retain 80 percent of what they see, 20 percent of what they read, and only 10 percent of what they hear.
The folks at content platform Spundge have got a no-nonense infographic that outlines an eight-step process for creating better content. It points out that writing is just one of the many steps you need to take to really good content, and in fact, it’s one of the last.
Interesting take away: Your writing is only as good as your sources, so make sure that you’re identifying the best ones and referring to them often.
The content marketing automation software providers at Überflip have displayed some of the key insights from MarketingProfs and the Content Marketing Institute’s latest B2B content marketing industry survey in their inforgraphic. What’s great about “B2B Content Marketing Trends for 2015” is that it highlights some of the most notable findings from the 40-page report, condensing them into a single image.
Interesting take away: Between 2013 and 2014, infographics saw the single greatest increase in usage of any B2B content marketing tactic, up 62 percent.
In case you haven’t seen it, we also want to make sure that you check out Acrolinx’s infographic about the important role that all of your company’s content has to play in creating better customer experiences. It also explains that the key to great content is focusing on your story, tone of voice, and consistency.
Interesting take away: Did you know that 86 percent of buyers are willing to pay more for a better customer experience, yet only 1 percent of them say that they consistently have a great experience?