Hey there friends at EContent magazine! We were humbled to discover that you included us on your list of the 100 companies that matter most in the digital content industry for the fourth consecutive year. It’s an honor to be acknowledged alongside industry leaders like Apple, Netflix, Facebook, and Amazon.com, and we’re grateful for the recognition.
Still, we can’t help but think that more important than that recognition is what it means that lists like this even exist. For us personally, it’s a validation that we’re on the right path by trying to help companies create better, more consistent content so that they can speak with one voice. More broadly, though, we think it just goes to show you how important content has become and how many different aspects of content — from its creation and management to delivery and analytics — have matured in recent years thanks in part to the support of some pretty terrific companies.
The truth is that content is now probably the very best way that companies have of communicating with their customers. For that reason, you’ve got to really be sure that the content you’re creating is effective and that you’re doing everything you can to get it in front of the right people at the right times and in the right places. That’s obviously easier said than done, but there’s no shortage of resources to help.
And, thankfully, EContent magazine has been reminding us all what some of those resources are for fifteen years now. They’ve certainly changed during that time, but that just shows you how much the digital content industry has matured. Still, during all of that time one thing has remained consistently true. The digital world has forever changed content and it’s now more important than ever before.
Thanks again for the recognition, EContent magazine, and for casting a light on what we believe is a very exciting and dynamic industry.