Did you know that more than 6.5 billion Internet searches are conducted every single day on sites like Google, Yahoo!, and Bing? That’s the equivalent of over 76,000 searches per second. We all know that search engines are how people typically find content online. What you might not be aware of is that Acrolinx can help you improve your chances of ranking well on them. It does so in two main ways, which I’ll explain below.
In order for your content to get discovered, it needs to contain the right keywords (the words or phrases that people type into a search box) in the right places. Our new findability feature looks for any keywords in the content you’re writing. It then tells you the:
- Keyword frequency: A measure of the importance of the keyword in relation to the size of the document. It’s expressed as a score out of 100.
- Count: The number of times the keyword appears in your content.
- Prominence: A score out of 100 that reflects the prominent placement of keywords in your content, such as in headers and opening paragraphs.
You can then sort the keywords in your content by any of these dimensions, adding those that you want your content to target to a special list. You can also manually rank the keywords you’ve selected in any order you prefer, adding in any additional keywords you would like to target by hand. Once you’ve done so, the next time you check your content, Acrolinx will give warnings if your rankings don’t match how you’ve used the keywords in your document.
One interesting point about findability is the inherent conflict that exists between it and using terminology. That’s because terminology is all about having a single, consistent way of saying things; whereas with findability, you want to use all of the different ways that people look for things to help them discover your content. This is an important issue to be aware of and one you’ll need to consider carefully when creating your content.
Another thing that Google and other search engines value is the clarity of your content. That means writing so your content is easy to understand by avoiding, for example, excessively long sentences and paragraphs that can be difficult to follow. Acrolinx helps by giving you an overall Clarity score, so you can see how clear your content is and also what steps you need to take to make your content easier for your audience to understand.
Although there are many factors that go into determining what content search engines rank highest, your use of keywords and the clarity of your content are among some of the most important. So, the next time you’re using Acrolinx, remember that it’s a really powerful tool that won’t only help you create high-quality content, but also content that’s more likely to get discovered. In today’s highly competitive, content-driven world, that couldn’t be more important.