In 2015, Acrolinx launched a bold new research project to read and evaluate the world’s content. Using our software’s linguistic analytics engine, we evaluated the public-facing content of 340 major companies from around the world. Brands like Kohl’s, Gucci, Audi, Xerox and many more. As part of the analysis, our software “read” more than 20 million sentences spread across 150,000 unique web pages. That represents over 160 million words!

At this point, you might be wondering why we did this. The simple reason is that we wanted to cast a light on what we believe is an incredibly important issue: the importance of creating engaging, readable content.

With that in mind, we launched our research, looking at content in terms of three dimensions: grammar and style (both indications of quality) and clarity (an indication of how easy your content is to read). Using a proprietary algorithm, we were able to give each company an overall content impact score based on a 100-point scale.

Importantly, we were looking to see whether or not companies achieved scores of 72 or above, which is the benchmark we set based on a decade of helping companies create more effective content.blog-post-03-30-2015-2-350x399

Interestingly, the overall scores varied dramatically, ranging between between 55 and 85 points. While only 31 percent of the companies we studied had scores of 72 or higher, most fell below that critical threshold which is both interesting and a bit worrying.

We believe that the companies achieving high-marks for content quality will be far better positioned in a world where content drives awareness, customer engagement, satisfaction and ultimately, loyalty.

To learn more, download the full report and stay tuned for upcoming editions of this report. Later this year we’ll be taking a deeper dive into various aspects of content quality as part of our ongoing goal to help companies create better content.

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