This week we’re excited to be heading to the Lone Star State for the biggest rodeo event of the year. We’re talking about The Houston Livestock Show and Rodeo, which is a pretty big deal down in Texas. That’s right, content friends, we’ve got our boots on and our lassos ready, and we’re fired up to be among some of the finest cowboys in the land as we tackle today’s top content marketing challenges.

Now, you might be wondering what content marketing and riding bulls have in common. The short answer is: more than you think. Both take confidence, skill, and determination, and that’s just for starters.

If you want the full story, there are a few ways to get it. The first is come to the rodeo yourself — we’d love to meet you, eat a little BBQ together, and talk content. What could be better?

Of course, we reckon not everyone’s gonna be able to make it in person, so we’ve got some other options for you too. Our good friend Scott Abel (aka The Content Wrangler) is going to be blogging from the rodeo to share more. Not only that, he and our very own Andrew Bredenkamp are co-hosting a webinar called “5 Reasons Why Content Marketing Is Like a Rodeo” to give you the skinny. With any luck, they’ll both be in cowboy costumes, and you can trust us when we say that’s not something you want to miss.