At Acrolinx, we have a vision to help the world’s greatest brands create amazing content at scale. This is no small feat; in fact, it’s a monumental problem to overcome. But before I tell you how we’re working to solve it, let me take a minute to explain what led us down this path in the first place.
Over the past few years there’s been a tidal shift that everyone has been a part of — even you. We all discover, learn, and buy things differently today than we did just a decade ago. Why? Because we now live in a content-fueled, always-connected world.
As exciting as that is, our customers are acutely aware of the challenges of creating high-quality content at scale. And, knowing that we’re uniquely positioned to help, they turned to us for a solution.
That’s why we started re-imagining what kind of software it would take to support large complex companies that are creating massive amounts of content across a variety of departments, teams, languages, and geographies. We knew that the solution would have to be cloud-based to support diverse and decentralized users. It would also have to be incredibly easy to set up and use, customizable to different customers’ unique needs, have a beautiful interface, and be flexible to support a wide range of use cases and content types. Not only that, it would need to have even more powerful language capabilities than our previous software.
That’s how Acrolinx Cloud Edition was born.
Based on our existing linguistic analytics expertise, our new cloud-based software actually “reads” your content and analyzes it against thousands of linguistic dimensions and rules such as style, terminology, readability, and tone. It then provides writers with real-time guidance on how they can make it better. The result: Acrolinx makes it easy for companies to create great content that’s on-brand, on-target and drives results.
We’re incredibly excited about this offering and some of the features our customers will love. Here are a few:
- Audience Personalization: Within the software, users can now define unique audience profiles with specific preferences for words, phrases, brand terms, and SEO keywords. The Acrolinx engine understands this profile blueprint and guides writers to develop content that consistently matches those preferences.
- Real-Time Guidance: We also re-designed how we give users guidance with our new side-bar. It’s like having your own personal writing coach giving real-time feedback as you type.
- The Acrolinx Score: Another exciting development with this new offering is deep analytics and reporting. The Acrolinx dashboard gives you a beautiful view of their content quality and synthesizes the complex linguistic analysis into a single score that’s easy to measure and manage.
As you might imagine, we’re very proud of this achievement but what really inspires us is the impact this will have on our customers. The world has changed and content is the new currency of customer engagement. We’re thrilled to part of this revolution and we invite you join us as we help the world create amazing content.
Check out this short video to learn more about the making of our new solution.
[scis id=”4″ align=”left”]