It’s almost that time of year again: Content Marketing World 2015 is coming up on September 8-11. Here at Acrolinx, we’re looking forward to making the annual pilgrimage to Cleveland so that we can be part of the biggest content marketing conference on the planet. It’s a great event and one that you should definitely check out if you haven’t before (by the way, you can still register for it by clicking here).
In addition to sponsoring a booth again this year, which we hope you’ll stop by and check out, our very own Andrew Bredenkamp (Acrolinx’s founder and CEO) is going to be speaking. In fact, he’s partnering up with IBM’s VP of Digital Enterprise and Business Analytics, Steve Wright, to co-present what promises to be a very interesting session called “Massive Scale: How One of the Biggest Companies in the World Does Content Marketing.”
During the session Andrew and Steve are going to talk about what it’s like to do content marketing at a gigantic organization like IBM. To give you a sense of the scale of their operations, just consider that they have over 4,000 products and services, with 40,000 content creators across 170 countries. While certainly not the focus of the presentation, I should mention that IBM is one of our biggest clients, with thousands of content creators around the world using our platform.
If you’re interested in checking out the session, it’s going to be held on September 10 from 11:00 to 11:45 am as part of the Intelligent Content stream. It promises to offer some great insights to anyone trying to do content marketing at scale.
As always, we’re looking forward to meeting as many people at the conference as possible, so if you see our booth, stop by and say hello. We’d love to hear about the challenges that you’re facing in your organization, and to tell you a bit more about Acrolinx and what our content optimization platform can do.
We’re also excited to see this year’s outstanding line up of speakers, including our friends Ann Handley, Scott Abel, and Andrew Davis as well as many other content marketing leaders who we look forward to meeting and learning from.
We’ll see you in Cleveland very soon!