Earlier this year we published a 60-page comprehensive guide on tone of voice called “Watch Your Tone! Why Your Company’s Tone of Voice Matters, and How to Get It Right.” While thousands of people have downloaded it so far, we realize that not everyone has the time to go through that big of a document. That’s why this week we’re coming to the rescue with a collection of four new SlideShares that convey the main takeaways of the eBook in easy-to-consume, bite-sized chunks. And the best part is that you can go through and absorb all of this content in less than 10 minutes.
We kick off our series of SlideShares with a presentation, called “Why Your Company’s Tone Could Make or Break Your Business,” that succinctly outlines what tone of voice is and why getting it right is so important for your business. The presentation describes why all of the content that your company produces needs to have a consistent tone of voice, and what the benefits are of doing so.
Next, we move on to our second SlideShare, which is entitled “How to Use Your Company’s Brand Values to Nail Your Tone of Voice.” This presentation describes the different approaches that you can take to develop your tone of voice. Importantly, each of those approaches has to tie back to the values that define your company’s brand. The presentation also offers some pro tips for choosing just the right values to truly reflect what your company (and its tone) is all about.
From there, we move on to “The 12 Aspects of Language that Shape Your Tone of Voice,” a short presentation that describes how you can use language in different ways to create different tones of voice. By altering your use of sentence length, colloquialisms, and jargon, for example, you can create vastly different effects that can make your writing more or less formal, inviting, and warm.
Last, but not least, the series concludes with “How to Roll Out Your Company’s New Tone of Voice,” which offers practical advice for how to ensure that your new tone of voice gets adopted throughout your organization. One of the keys to ensuring that happens, the presentation explains, is by developing a clear guide for people to follow. Doing so, along with offering the necessary training and support, will go a long way toward making your new tone of voice part of your company’s DNA.