At Content Connections 2017, we were lucky enough to have a variety of excellent speakers. Among them were a number of senior executives from some pretty familiar brands. In case you weren’t able to attend the conference, here’s a recap of some of our favorite presentations.
Modern Marketing for the Global Enterprise
In his presentation, Scott Rosenberg, Director, Digital Governance & Operations, Digital Marketing & Media, at Intel, outlines some of the challenges facing today’s marketers. He asks whether our shared vision for modern marketing is actually achievable. He also challenges the notion that we need to become marketing ninjas who are highly skilled at all aspects of the discipline. Instead, Scott suggests a better strategy is to embrace a diversity of roles and skillsets and acknowledge that we each bring something different to the table.
Scott goes on to share Intel’s story about how it’s evolved to embrace modern marketing practices. He outlines how the company achieved executive alignment, implemented and activated an operating model, and then demonstrated the value of the effort.
Watch his full presentation to learn more.
Chocolate, Cookies, and Content
When Greisy Flores, Global Manager of Technology Training at Nestlé took the stage, she told the audience about how, like most other big enterprise companies, Nestlé is constantly changing. In an effort to keep up with Nestlé’s rapid evolution, it’s modifying its approach to knowledge management. Specifically, the company is turning into a learning organization that’s focused on creating, acquiring, and transferring knowledge.
Of course that’s easier said than done, when you’re a massive enterprise with 330,000 employees who collectively speak 35 different languages. Find out how Nestlé approached this challenge and the lessons the company learned along the way.
Quality and Open Source Documents
In its cloud and enterprise organization, Microsoft writes technical content in an open source environment called GitHub, where they mark their content down, not up. In this presentation, Tyson Nevil, Senior Content Developer at Microsoft, talks about the challenges he and his team face. In the technical documentation space for Microsoft Azure alone, he notes that the company has over 600 active internal authors at any given time. And since only about 15 percent of them are technical writers by trade, there’s a huge need to provide instant, scalable quality feedback to all these contributors.
To learn more about why Microsoft’s content teams are authoring vast amounts of technical documentation in an open source model, and where Acrolinx helps, check out Tyson’s full presentation.
If you’d like to see any of the other presentations you missed from Content Connections 2017, you can access them all here.