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PR 20/20

PR 20/20 is a B2B content marketing agency that partners with enterprise change agents to strengthen marketing foundations, build audiences and lead pipelines, and turn data into actionable intelligence.

The agency has provided consulting and services to hundreds of companies since its founding in 2005, with specializations in manufacturing, professionals services, technology and insurance.

PR 20/20’s founder and CEO, Paul Roetzer, is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012), and creator of the Marketing Artificial Intelligence Institute.

Areas of Expertise

  • Analytics
  • Content strategy
  • Copywriting
  • Marketing automation
  • Public relations

Partnership with Acrolinx

PR 20/20 builds Cognitive Content HubsTM for enterprise brands using a proprietary strategic framework that marries human and artificial intelligence to create value and personalized experiences for consumers.

Within the Cognitive Content Hub model,  PR 20/20 constructs editorial calendars and publishing processes driven by technologies that recommend relevant topics, edit and optimize content as it’s being created, predict content success before deployment, analyze published content for gaps and opportunities, and automate performance reporting.

PR 20/20’s team of copywriters then fuels production and publishing at scale.

The result is an intelligent content engine that builds audiences and lead pipelines, and works to grow businesses 24/7.

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