Join the Global Conference 2020 SCOTTSDALE, AZ / MAY 18 · 19 · 20

Kick Things up a Notch

Accelerate your business with the latest strategies and techniques for creating, delivering, and governing your content.

Make Global Contacts

Boost your profile with marketers, brand owners, content strategists, CX leaders, and technical communicators from top global enterprises.

Get Inspired

Drive for your goals with tips & tricks, lessons learned, and other successes shared by fellow content trailblazers.

Discover, Train Up, and Enjoy

  • Attend sessions that align with your interests and goals.
  • Spend 2 days with like-minded people from all over the world who deal with similar challenges.
  • Hear firsthand what’s new or coming soon from Acrolinx.
  • Get Acrolinx training. If you’ve participated in our workshops before, don’t worry, you’ll come away with new skills.
  • Help us make the sixth Content Connections the best ever!
  • Enjoy Scottsdale, a fun-filled, beautiful destination, whether you live in North America or Europe!
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Agenda

WORKSHOP DAY

The workshop day consists of two parallel tracks. Choose the one that's best for you.
Workshop Track 1 is for anyone new to Acrolinx or who wants a refresher on some of the central topics of managing Acrolinx.
Workshop Track 2 is designed for more experienced users looking to deepen and broaden their knowledge of Acrolinx.

Learn all about how to set up Guidance Profiles to capture your goals in Acrolinx. What guidelines do you need, and how do you configure them? How is Tone of Voice set up in Acrolinx?

Topics included:

  • Introduction to Content Profiles
  • Settings for guidelines and Tone of Voice
  • New and beta features

What should you manage as a term in Acrolinx? We’ll go through some practical examples and cover the main features of terminology in Acrolinx, including domains, statuses, fields, and term variants.

Topics included:

  • Using domains and statuses effectively
  • Using term fields to capture information about terms
  • Terminology checking and troubleshooting

What’s Analytics good for? Find out what you can learn about your content, your strategy, and Acrolinx itself.

Topics included:

  • Overview of Analytics dashboards
  • Using departments to segment your users
  • Setting up Content Groups for different types of content

Acrolinx is full of possibilities for capturing your goals, but are you doing it effectively? We’ll go into detail to talk about extraction, contexts, guidance profiles and some new and beta features.

Topics included:

  • Content Profile deep-dive
  • Evaluating and correcting Acrolinx guidance
  • New and beta features

We’ll look at the most effective ways to use Analytics to get insight into your content and strategy, including filtering and finding the metrics you need for different use cases.

Topics included:

  • Automatic data mapping for custom fields
  • Get more accurate Analytics with Content Recognition
  • Use case walkthrough: connecting Acrolinx to strategy

An effective terminology is an active terminology, with regular updates and feedback from within your team and organization. We’ll walk through a few models for setting up a terminology workflow and introduce the Acrolinx tools you can use to support them.

Topics included:

  • Term Contribution: Enable teams to submit new terms
  • Term Browser: A handy reference tool for writers
  • Term Discovery: Analyze your content for new terms

CONFERENCE DAY 1

All day, we’re surrounded by content. From billboards to signage in the dentist’s office, content is everywhere. And while it’s critically important to our experiences, it’s often overlooked as a commodity. But that’s about to change. Instead of simply measuring the cost to develop content, we should instead treat it as an asset that enhances the experience we’re providing to our customers – thereby increasing its value. And when we can monetize the value of that content, while decreasing the cost to produce and manage it, we can maximize it properly.

Listen as Acrolinx CEO Volker Smid talks through the importance of maximizing the content asset in your organization, how to set and measure the right KPIs, and how Acrolinx can help.

You spend so much time and money creating content. But every piece of content that’s not aligned to your brand voice takes your company further from its target audiences. Meanwhile, the manual process of aligning your content with your brand voice is painstakingly slow and intense.

Join panelists from leading brands to learn where the journey to creating a single brand voice begins. What stakeholders should build the foundation? What steps make up the process? And once you’ve identified your singular voice, how do you apply it and scale it for best results?

Content chaos is a real drag. Just ask any enterprise organization that struggles with long and looping editorial cycles, inconsistent content, wasted content, or high translation costs.

Join our panel of experts as they discuss steps and strategies for streamlining content creation cycles, breaking down silos and bottlenecks, reducing the number of mechanical tasks, and making sure the right resources are working on the right projects. Understand the positive business outcomes that Acrolinx has delivered for these organizations, while streamlining their content operations.

Getting a KCS program running is a lot of work. Keeping it running takes persistence. A successful program requires constant attention to communicate the vision, train folks on new skill sets, and coordinate across teams. Organizational structures and change blockers present ongoing challenges to enable progress.

In this session, our panelists take a closer look at what propels organizations to change, while also offering a roadmap for KCS rollout and adoption.

CONFERENCE DAY 2

Content is risky business. Think of all the content pieces your organization creates, and how tricky it is to guarantee that it’s all compliant, clear, and accurate. And the struggle only intensifies as new legal terms emerge or there are changes to existing language that your content needs to reflect? How can you be sure you’re not misusing regulated or even protocol-related terminology? How do you avoid risk and unclear language in your product documentation or help content?

Our panel of experts will walk through these challenges and more, while offering important guidance on how you can protect your business from content risk.

We need more content than ever before to sell our products and services. But it’s becoming harder and harder to deliver enough. There are long production delays, quality issues, and content that’s wrong and never gets used. Plus, top talent is often doing the work of junior resources, which ends up costing you a lot more money.

Take a listen as this group of content pros discuss strategies for optimizing their content teams, so they’re able to deliver more content, faster, with the budget they’ve got.

Speakers

Sean Angus

 Solutions Consulting Acrolinx

Sean Angus

Solutions Consulting, Acrolinx
Sean has spent 20 years in the content development space helping companies lean into modern practices for adapting their processes, technology, and people to new ways of working. At Acrolinx, he continues this work to help companies grow in measured ways. Before Acrolinx, Sean was with Micro Focus, Hewlett Packard Enterprise, and SDL where he managed and grew teams of business value consultants, solution consultants, and architects.

Melissa Battles

 Solutions Consultant Acrolinx

Melissa Battles

Solutions Consultant, Acrolinx
Melissa joined the Acrolinx Solutions team in August 2019. She has more than 20 years of writing and editing experience ranging from technical writing, marketing materials, and various topics like healthcare, real estate, ghost blog writing, and Search Engine Optimization (SEO). As such, Melissa appreciates each writer’s unique perspective. She also holds a Master in Business Administration, and enjoys helping our customers learn how to get the most out of Acrolinx.

Ulrich Callmeier

 CTO & COO Acrolinx

Ulrich Callmeier

CTO & COO, Acrolinx
As CTO and COO, Ulrich Callmeier leads all R&D, Engineering, and Product Management for Acrolinx. He has more than 15 years of experience designing and implementing advanced natural language processing systems and holds a master’s degree in Computer Science with a minor in Computational Linguistics from Saarland University. Prior to Acrolinx, Ulrich helped lead the development of a new natural language analysis component for customer self-service software provider YY Technologies in Mountain View, CA, and was also part of the research staff at Saarland University

Sara Gilbertson Ley

 Customer Service Manager Sub-Zero Group

Sara Gilbertson Ley

Customer Service Manager , Sub-Zero Group
I joined Customer Service at Sub-Zero Group as a college student, spending a few years in customer support supervising contact center representatives, while I completed my undergraduate degree. I saw an opportunity to increase the efficiency of our Customer Care team by centralizing the information they use to answer support questions. That led me to Knowledge Management. Today, my team is responsible for continuously improving how to best get information to those who need it to support luxury appliances and services. The relatively recent addition of connected appliance customer service initiatives, new product development support for customer service, and present product support (part lifecycle management and emerging issue investigation) has been a natural fit that positions my team within the epicenter of change in our organization.
I live in Madison, Wisconsin with my husband and son. I enjoy traveling to explore new destinations, relishing Wisconsin summer and lake life, and all sorts of crafting in my free time.

Jackson Groves

 Lead Documentation Architect Cerner Corporation

Jackson Groves

Lead Documentation Architect, Cerner Corporation
Jackson Groves is a lead documentation architect and manager at Cerner corporation. He and his team maintain the in-house style guide, corporate glossary, templates, standards, and work instructions for Cerner's technical documentation. His team also onboards and trains new technical writers, audits text for quality and compliance, and evaluates new tools for the technical documentation team. Over the past five years, Jackson has worked to incorporate data and quality metrics into the documentation process to improve the decision-making process. Jackson graduated from Truman State University with a degree in Journalism in 2007 and from Grantham University in 2010 with an MBA in project management.
In his free time, Jackson enjoys the outdoors and spending time with his daughters ages two and five.

Nicole Fisher

 Solutions Consultant Acrolinx

Nicole Fisher

Solutions Consultant, Acrolinx
Nicole started working at Acrolinx in 2009 while working on her degree in Clinical Linguistics with a focus on speech technology. She's worked on linguistic development, project management and customer onboarding. In 2013, she took a 7-month sabbatical to travel around the world. As a Solutions Consultant, her current focus is on helping customers get the most out of Acrolinx.

James Longbotham

 Senior Solutions Consultant Acrolinx

James Longbotham

Senior Solutions Consultant, Acrolinx
James started working at Acrolinx in 2009 while finishing a degree in Historical Linguistics. Since then, he’s been involved in customer onboarding and linguistic development. He also has a degree in Cognitive Systems and has worked as a technical consultant for artificial intelligence at PwC. As a Solutions Consultant, his current focus is on helping customers get the most out of Acrolinx.

John Martin

 Director of Content Experience Microsoft

John Martin

Director of Content Experience, Microsoft
John is 25-year veteran of the software technology industry with experience in leadership roles in marketing and content development, and at small start-ups as well as large companies. He holds an MBA degree from the University of Washington's Foster School of Business, and is currently Director of Content Experiences for at Microsoft. John and his wife live in the Seattle, WA area where they enjoy the local food scene, sports, and going to the movies.

Dominic McAleenan

 Product Information, Strategic Product Manager Ericsson

Dominic McAleenan

Product Information, Strategic Product Manager, Ericsson
My name is Dominic McAleenan, I am Strategic Product Manager for Product Information in Ericsson and Practice Area Lead for Information Products. I am Irish, lived in Sweden for 20 years. Married with 2 children. Passion for skiing and writing. More success with the skiing, captaining the Irish cross-country skiing team and was a team leader at the 2018 Winter Olympics in Pyoeng Chang. The writing is my other passion with several novels in the drawer.

Harry McGowan

 VP, Component Content Management Wells Fargo

Harry McGowan

VP, Component Content Management, Wells Fargo
I’ve been with Wells Fargo for 21 years. My current role is Vice President and Component Content Management Functional Leader for WFHL Business Capability Development team.
My team is introducing component content management strategies and platform to Wells Fargo Home Lending.
Prior to Wells Fargo, I spent 13 years with AT&T mostly in employee communication roles.
Outside of work I like to spend time with my family and work in the yard.
I have a very seasoned, very talented team.

André-Paul Pellet

 Director, Content and Knowledge Management Dell EMC

André-Paul Pellet

Director, Content and Knowledge Management, Dell EMC

Beth Pollock

 Sr. Principal Information Development Citrix

Beth Pollock

Sr. Principal Information Development, Citrix
Beth Pollock is a member of the Citrix Information Development team and is responsible for the team’s tools, processes, and website. Beth’s focus now is on helping the team introduce automation in sensible ways, so they can focus on writing and producing great content. Beth is based in Fort Lauderdale, Florida, where she likes to spend as much time outdoors as possible.

Mike Provenzano

 VP Customer Success Acrolinx

Mike Provenzano

VP Customer Success, Acrolinx
Mike Provenzano has spent nearly 20 years as a customer experience leader, focused on analytics, artificial intelligence, and human capital management in SaaS technology organizations. He led Customer Success at InsightSquared and served in a number of customer success, operations, and sales roles with Kenexa and IBM’s Watson Group. As VP of Customer Success at Acrolinx, Mike focuses on ensuring customers can easily identify, deploy, and use our solutions. He focuses on bringing the voice of the customer into everything we do.

Frank Puscher

 Moderator puscher.de

Frank Puscher

Moderator, puscher.de
For over twenty years, Frank Puscher has worked as a freelance journalist in the areas of e-commerce and online marketing. He trains C-level managers to enrich their personal digital competence on a regular basis. Puscher started his career as an editorial member of different publishing houses in Germany, including Burda and the tv station ProSieben. Since 2000, Puscher has also worked as a conference moderator and speaker throughout the European conference scene. Due to his journalistic background, his talks and moderations are neutral, critical, and sometimes casual and funny. Puscher wrote seven books on web design and usability. He lives in Hamburg together with his wife and two sons.

Volker Smid

 CEO Acrolinx

Volker Smid

CEO, Acrolinx
Volker Smid is the CEO of Acrolinx and has over 25 years of management experience in the technology and media industry. Before joining Acrolinx, as the CEO of Searchmetrics, Smid contributed his extensive knowledge of the online sector to drive the ongoing international expansion of the Berlin-based group. Before his time at Searchmetrics, Volker Smid was the Head of Digital & Technologies at the Holtzbrinck Publishing Group, CEO of Hewlett-Packard GmbH, Vice Chairman of BITKOM, President EMEA and Asia/PAC at Novell Inc. in London, SVP Sales Midmarket Parametric Technology in Boston, Munich and Tokyo and SVP at POET Inc. in San Mateo, California.

Peter Tauter

 Senior Product Manager Acrolinx

Peter Tauter

Senior Product Manager, Acrolinx
Peter Tauter has worked in natural language processing for more than 10 years. Starting with a degree in computational linguistics and computer science, he collected profound experience in developing large-scale enterprise software and complex algorithms for processing natural language. As part of the product team at Acrolinx he develops solutions for the big and the small challenges when it comes to speak with one voice.

Kristina Treadway Johnson

 Communication Transformation Lead Humana

Kristina Treadway Johnson

Communication Transformation Lead, Humana
Kristina Johnson leads part of a multi-year transformation in how Humana communicates with its members and providers. Six years ago Kristina had a serious health issue and got several confusing letters from her healthcare provider. That experience made her passionate about making communications easy to understand for Humana members. During nine years at Humana, Kristina worked in several areas including digital, CRM, and communications. Before joining Humana, she was in Marketing at Discover Financial Services. Kristina is a marketer by trade but coins herself a “corporate entrepreneur” because she thrives when creating new things in corporate environments.
Kristina spends her “me” time practicing yoga, trying to meditate, and providing professional coaching. She is happiest listening to music and dancing around the kitchen while cooking with her husband. Kristina, her husband, and her two Australian Shepherds live full, happy lives together in Louisville, Kentucky.

Olivia Voils

 Solution Manager - KCS Acrolinx

Olivia Voils

Solution Manager - KCS, Acrolinx
Olivia started working at Acrolinx in 2005. She began as a linguistic engineer, moved to customer consulting, and spent the majority of her tenure in product management. As Solution Manager for KCS, her current focus is on supporting the use of Acrolinx to help KCS practitioners achieve their goals.

Deborah Walker

 Linguistic Services Consultant Acrolinx

Deborah Walker

Linguistic Services Consultant, Acrolinx
Deborah joined the Acrolinx team in 2017. She has almost 30 years of experience working in linguistic technologies, including localization, geopolitical compliance, speech recognition, and voice user interface design. Words and writing have long been her passion, and as a Solutions Consultant, her current focus is on helping customers get the most out of Acrolinx.

Christopher P. Willis

 CMO Acrolinx

Christopher P. Willis

CMO, Acrolinx
Christopher P. Willis is Acrolinx’s Chief Marketing Officer, responsible for all aspects of the company’s Marketing strategy. He brings over 20 years of experience growing companies in the technology sector. Before joining Acrolinx, Willis held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. Willis is a recognized thought leader, and is active within industry groups dedicated to the growth and health of Marketing Technology and the verticals he serves. He holds a BA from Gettysburg College.

Conference Venue

Andaz Scottsdale Resort & Bungalows
6114 N Scottsdale Road
Scottsdale, AZ 85253
Tel. +1.480.368.1234

Content Connections 2020 will take place at the Andaz Scottsdale Resort & Bungalows in Scottsdale, AZ. All of the workshops, sessions, and meals will be served at the hotel location. The Andaz resort is nestled in the Paradise Valley, minutes away from Old Town Scottsdale and all of the Valley of the Sun.

Accommodations

Hotel
Reserve your room for Acrolinx Content Connections 2020 in Scottsdale. We’ve arranged a block of rooms from May 14 – 23 at the Andaz Scottsdale Resort & Bungalows. You can choose your desired stay dates within this timeframe.

The price for a standard room with 2 queen beds starts at $219 per night.

Please use group code G-ALNX with a valid credit card when making your reservation.

Andaz Scottsdale Resort & Bungalows
6114 N Scottsdale Road
Scottsdale, Arizona 85253 United States

Phone
+1 480 368 1234

Email
concierge@hyatt.com

Located at the base of iconic Camelback Mountain in the heart of Scottsdale, Andaz Scottsdale is moments from local attractions. Discover a thriving artists’ colony, enjoy world-class shopping and dining, play a multitude of world-renowned golf courses, and discover the beauty of the Sonoran Desert.

Andaz Scottsdale guestrooms are situated in unique bungalow clusters, each with an outdoor terrace and will provide guests with a unique desert experience.

Transportation
The Andaz Scottsdale is located 16 miles (23 minutes by car) from Phoenix Sky Harbor International Airport and 8 miles (17 minutes by car) from Scottsdale Municipal Airport. The hotel can be reached by taxi, hotel shuttle, or rental car.

Parking
Valet parking is included in the Andaz Scottsdale resort fee.

8 Reasons Why You Can’t Afford to Miss Content Connections 2020

Need approval from your management to attend Content Connections 2020?
Check out these eight reasons why you can’t afford to miss this year’s event!

  1. A chance to learn new ideas and approaches to today’s biggest content challenges
  2. Key insights from global brands about building brand voice, streamlining the editorial process, creating more content within your budget, and safeguarding content against risk
  3. The opportunity to validate your thoughts about content measurement with others who are seeing results
  4. A full day of certification workshops so you can advance your Acrolinx skills, no matter your level today
  1. Visibility into the Acrolinx product roadmap and what you can expect from the platform in the coming year
  2. Time to voice feedback and provide input to product and customer success leaders
  3. Exposure to other technologies and services through Acrolinx partners
  4. Sunshine, blue skies, and the Arizona desert air!

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