Join the Global Conference 2020 SCOTTSDALE, AZ / MAY 18 · 19 · 20

Agenda

WORKSHOP DAY

The workshop day consists of two parallel tracks. Choose the one that's best for you.
Workshop Track 1 is for anyone new to Acrolinx or who wants a refresher on some of the central topics of managing Acrolinx.
Workshop Track 2 is designed for more experienced users looking to deepen and broaden their knowledge of Acrolinx.

Learn all about how to set up Guidance Profiles to capture your goals in Acrolinx. What guidelines do you need, and how do you configure them? How is Tone of Voice set up in Acrolinx?

Topics included:

  • Introduction to Content Profiles
  • Settings for guidelines and Tone of Voice
  • New and beta features

What should you manage as a term in Acrolinx? We’ll go through some practical examples and cover the main features of terminology in Acrolinx, including domains, statuses, fields, and term variants.

Topics included:

  • Using domains and statuses effectively
  • Using term fields to capture information about terms
  • Terminology checking and troubleshooting

What’s Analytics good for? Find out what you can learn about your content, your strategy, and Acrolinx itself.

Topics included:

  • Overview of Analytics dashboards
  • Using departments to segment your users
  • Setting up Content Groups for different types of content

Acrolinx is full of possibilities for capturing your goals, but are you doing it effectively? We’ll go into detail to talk about extraction, contexts, guidance profiles and some new and beta features.

Topics included:

  • Content Profile deep-dive
  • Evaluating and correcting Acrolinx guidance
  • New and beta features

We’ll look at the most effective ways to use Analytics to get insight into your content and strategy, including filtering and finding the metrics you need for different use cases.

Topics included:

  • Automatic data mapping for custom fields
  • Get more accurate Analytics with Content Recognition
  • Use case walkthrough: connecting Acrolinx to strategy

An effective terminology is an active terminology, with regular updates and feedback from within your team and organization. We’ll walk through a few models for setting up a terminology workflow and introduce the Acrolinx tools you can use to support them.

Topics included:

  • Term Contribution: Enable teams to submit new terms
  • Term Browser: A handy reference tool for writers
  • Term Discovery: Analyze your content for new terms

CONFERENCE DAY 1

All day, we’re surrounded by content. From billboards to signage in the dentist’s office, content is everywhere. And while it’s critically important to our experiences, it’s often overlooked as a commodity. But that’s about to change. Instead of simply measuring the cost to develop content, we should instead treat it as an asset that enhances the experience we’re providing to our customers – thereby increasing its value. And when we can monetize the value of that content, while decreasing the cost to produce and manage it, we can maximize it properly.

Listen as Acrolinx CEO Volker Smid talks through the importance of maximizing the content asset in your organization, how to set and measure the right KPIs, and how Acrolinx can help.

You spend so much time and money creating content. But every piece of content that’s not aligned to your brand voice takes your company further from its target audiences. Meanwhile, the manual process of aligning your content with your brand voice is painstakingly slow and intense.

Join panelists from leading brands to learn where the journey to creating a single brand voice begins. What stakeholders should build the foundation? What steps make up the process? And once you’ve identified your singular voice, how do you apply it and scale it for best results?

Content chaos is a real drag. Just ask any enterprise organization that struggles with long and looping editorial cycles, inconsistent content, wasted content, or high translation costs.

Join our panel of experts as they discuss steps and strategies for streamlining content creation cycles, breaking down silos and bottlenecks, reducing the number of mechanical tasks, and making sure the right resources are working on the right projects. Understand the positive business outcomes that Acrolinx has delivered for these organizations, while streamlining their content operations.

Getting a KCS program running is a lot of work. Keeping it running takes persistence. A successful program requires constant attention to communicate the vision, train folks on new skill sets, and coordinate across teams. Organizational structures and change blockers present ongoing challenges to enable progress.

In this session, our panelists take a closer look at what propels organizations to change, while also offering a roadmap for KCS rollout and adoption.

CONFERENCE DAY 2

Content is risky business. Think of all the content pieces your organization creates, and how tricky it is to guarantee that it’s all compliant, clear, and accurate. And the struggle only intensifies as new legal terms emerge or there are changes to existing language that your content needs to reflect? How can you be sure you’re not misusing regulated or even protocol-related terminology? How do you avoid risk and unclear language in your product documentation or help content?

Our panel of experts will walk through these challenges and more, while offering important guidance on how you can protect your business from content risk.

We need more content than ever before to sell our products and services. But it’s becoming harder and harder to deliver enough. There are long production delays, quality issues, and content that’s wrong and never gets used. Plus, top talent is often doing the work of junior resources, which ends up costing you a lot more money.

Take a listen as this group of content pros discuss strategies for optimizing their content teams, so they’re able to deliver more content, faster, with the budget they’ve got.