WORKSHOP DAY
The workshop day consists of two parallel tracks. Choose the one that's best for you.
Workshop Track 1 is for anyone new to Acrolinx or who wants a refresher on some of the central topics of managing Acrolinx.
Workshop Track 2 is designed for more experienced users looking to deepen and broaden their knowledge of Acrolinx.
60 mins
9:00 - 10:00 am
Registration & Breakfast
30 mins
10:00 - 10:30 am
Technical Setup
90 mins
10:30 am - 12:00 pm
Learn all about how to set up Guidance Profiles to capture your goals in Acrolinx. What guidelines do you need, and how do you configure them? How is Tone of Voice set up in Acrolinx?
Topics included:
60 mins
12:00 - 1:00 pm
Lunch Break
90 mins
1:00 - 2:30 pm
What should you manage as a term in Acrolinx? We’ll go through some practical examples and cover the main features of terminology in Acrolinx, including domains, statuses, fields, and term variants.
Topics included:
30 mins
2:30 - 3:00 pm
Coffee Break
90 mins
3:00 - 4:30 pm
What’s Analytics good for? Find out what you can learn about your content, your strategy, and Acrolinx itself.
Topics included:
180 mins
6:00 - 9:00 pm
Cocktail Reception at Albert's Lawn
60 mins
9:00 - 10:00 am
Registration & Breakfast
30 mins
10:00 - 10:30 am
Technical Setup
90 mins
10:30 am - 12:00 pm
Acrolinx is full of possibilities for capturing your goals, but are you doing it effectively? We’ll go into detail to talk about extraction, contexts, guidance profiles and some new and beta features.
Topics included:
60 mins
12:00 - 1:00 pm
Lunch Break
90 mins
1:00 - 2:30 pm
We’ll look at the most effective ways to use Analytics to get insight into your content and strategy, including filtering and finding the metrics you need for different use cases.
Topics included:
30 mins
2:30 - 3:00 pm
Coffee Break
90 mins
3:00 - 4:30 pm
An effective terminology is an active terminology, with regular updates and feedback from within your team and organization. We’ll walk through a few models for setting up a terminology workflow and introduce the Acrolinx tools you can use to support them.
Topics included:
180 mins
6:00 - 9:00 pm
Cocktail Reception at Albert's Lawn
CONFERENCE DAY 1
60 mins
9:00 - 10:00 am
Registration & Breakfast
15 mins
10:00 - 10:15 am
Welcome To CC 2020 Frank Puscher, Moderator Christopher P. Willis, CMO, Acrolinx
15 mins
10:15 - 10:30 am
A Word From The New Acrolinx CEO Volker Smid, CEO, Acrolinx
45 mins
10:30 - 11:15 am
Keynote Presentation tba
30 mins
11:15 - 11:45 am
Coffee Break
30 mins
11:45 am - 12:15 pm
Maximizing The Content Asset Volker Smid, CEO, Acrolinx
All day, we’re surrounded by content. From billboards to signage in the dentist’s office, content is everywhere. And while it’s critically important to our experiences, it’s often overlooked as a commodity. But that’s about to change. Instead of simply measuring the cost to develop content, we should instead treat it as an asset that enhances the experience we’re providing to our customers – thereby increasing its value. And when we can monetize the value of that content, while decreasing the cost to produce and manage it, we can maximize it properly.
Listen as Acrolinx CEO Volker Smid talks through the importance of maximizing the content asset in your organization, how to set and measure the right KPIs, and how Acrolinx can help.
45 mins
12:15 - 1:00 pm
Acrolinx Value Panel On Audience Alignment
Hitting the Right Notes: How to Create the Single Brand Voice Your Audience Wants to Hear
Frank Puscher, Moderator
Acrolinx Customer Panelists tba
You spend so much time and money creating content. But every piece of content that’s not aligned to your brand voice takes your company further from its target audiences. Meanwhile, the manual process of aligning your content with your brand voice is painstakingly slow and intense.
Join panelists from leading brands to learn where the journey to creating a single brand voice begins. What stakeholders should build the foundation? What steps make up the process? And once you’ve identified your singular voice, how do you apply it and scale it for best results?
60 mins
1:00 - 2:00 pm
Networking Lunch
45 mins
2:15 - 3:00 pm
Acrolinx Value Panel On Increased Efficiency
Building a Kickass Content Creation Workflow: Goal-Based Strategies to Streamline Your Creation Process
Frank Puscher, Moderator
Acrolinx Customer Panelists tba
Content chaos is a real drag. Just ask any enterprise organization that struggles with long and looping editorial cycles, inconsistent content, wasted content, or high translation costs.
Join our panel of experts as they discuss steps and strategies for streamlining content creation cycles, breaking down silos and bottlenecks, reducing the number of mechanical tasks, and making sure the right resources are working on the right projects. Understand the positive business outcomes that Acrolinx has delivered for these organizations, while streamlining their content operations.
45 mins
3:15 - 4:00 pm
Acrolinx ROI Customer Interview Frank Puscher, Moderator Acrolinx Customer tba Sean Angus, Senior Solutions Consultant, Customer Success, Acrolinx
30 mins
4:00 - 4:30 pm
Coffee Break
60 mins
4:30 - 5:30 pm
Acrolinx Value Panel On Innovation Around Change Management
Time for a Change: How to Build a Knowledge-Driven Organization
Frank Puscher, Moderator
Acrolinx Customer Panelists tba
Olivia Voils, Solutions Manager - KCS, Acrolinx
Getting a KCS program running is a lot of work. Keeping it running takes persistence. A successful program requires constant attention to communicate the vision, train folks on new skill sets, and coordinate across teams. Organizational structures and change blockers present ongoing challenges to enable progress.
In this session, our panelists take a closer look at what propels organizations to change, while also offering a roadmap for KCS rollout and adoption.
15 mins
5:30 - 5:45 pm
Wrap Up Frank Puscher, Moderator
210 mins
6:30 - 10:00 pm
Conference Dinner at Cholla Lawn
CONFERENCE DAY 2
60 mins
9:00 - 10:00 am
Registration & Breakfast
15 mins
10:00 - 10:15 am
Welcome To Conference Day 2 Frank Puscher, Moderator Christopher P. Willis, CMO, Acrolinx
60 mins
10:15 - 11:15 am
Acrolinx Value Panel On Reducing Risk
Avoiding Hot Water: Ways to Safeguard Your Content Against Legal and Consumer Risk
Frank Puscher, Moderator
Acrolinx Customer Panelists tba
Content is risky business. Think of all the content pieces your organization creates, and how tricky it is to guarantee that it’s all compliant, clear, and accurate. And the struggle only intensifies as new legal terms emerge or there are changes to existing language that your content needs to reflect? How can you be sure you’re not misusing regulated or even protocol-related terminology? How do you avoid risk and unclear language in your product documentation or help content?
Our panel of experts will walk through these challenges and more, while offering important guidance on how you can protect your business from content risk.
45 mins
10:15 - 11:00 am
Session Title tba Mike Provenzano, VP, Customer Success, Acrolinx
30 mins
11:00 - 11:30 am
Coffee Break
60 mins
11:30 am - 12:30 pm
Acrolinx 2020: The Future Of Our Product Ulrich Callmeier, CTO & COO, Acrolinx Peter Tauter, Senior Product Manager, Acrolinx
60 mins
12:30 - 1:30 pm
Networking Lunch
60 mins
1:30 - 2:00 pm
Session Title tba
30 mins
2:15 - 3:00 pm
Acrolinx Masters: Humana Kristina Treadway Johnson, Communication Transformation Lead, Humana
30 mins
3:00 - 3:30 pm
Coffee Break
60 mins
3:30 - 4:30 pm
Acrolinx Value Panel On Maximizing Budget
Don’t Break the Bank: How to Maximize the Team You’ve Got to Create More (and Better) Content
Frank Puscher, Moderator
Acrolinx Customer Panelists tba
We need more content than ever before to sell our products and services. But it’s becoming harder and harder to deliver enough. There are long production delays, quality issues, and content that’s wrong and never gets used. Plus, top talent is often doing the work of junior resources, which ends up costing you a lot more money.
Take a listen as this group of content pros discuss strategies for optimizing their content teams, so they’re able to deliver more content, faster, with the budget they’ve got.
30 mins
4:30 - 5:00 pm
Wrap Up Frank Puscher, Moderator
Don’t forget to connect with us!
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You can also follow us at #acrolinxcc to get the latest event updates!
For more information, please contact us at content-connections@acrolinx.com