Welcome to your Content Fitness Training Program!
Prepare to check the health of your content, improve its fitness, track your progress, and maintain content discipline. Our rigorous program will have you creating impactful in no time!
The best part about the Acrolinx Content Fitness Training Program? It’s on-demand! That’s right, you can access any session of the training program whenever you want. What’s more? Whether you want a smaller taste of the topic or an in-depth dive into the specifics, we’ve got you covered.
Here’s an overview of what to expect:
- Session one: Content Health Check
- Session two: Welcome to Content Fitness
- Session three: Track Your Progress
- Session four: Maintain Content Discipline
Ready to get started? Let’s begin.
Session one: Content Health Check
First thing’s first, you need to take stock of your current content. How’s it performing? Is it meeting its desired results?
In this session we’ll cover how to estimate the value of your content. Content drives your customer experience and creates connections where people can’t. That makes it a major asset to your enterprise.
But how can you measure the business value of that content?
Gain insights in our “Lite Bites” from Cruce Saunders about how to grow the value of content assets, and streamline omnichannel production and publishing. Or delve into our Content as an Asset Guide to start calculating the value of your enterprise content.
Volker and Chris talk with Cruce Saunders, founder and principal of [A], the content intelligence service that partners with enterprise leaders to reach more channels, grow the value of content assets, and streamline omnichannel production and publishing.
Session two: Welcome to Content Fitness
Now you’ve taken stock of the value of your content, it’s time to improve its fitness!
Start by warming up with our blogs on content fitness. You’ll cover the basic definitions and explore how content fitness and impact can improve customer experience and performance.
Once you’re ready, dive into the more detailed assets that explore how to create content that’s fit for purpose. Sit back, relax, and watch an on-demand webinar that explains why content fitness needs to be the gold standard and how to create fit content that gives your content the best chance of having the greatest impact.
Improve the customer experience with content fit for purpose. Learn how to create content that’s aligned with your CX strategy.
Session three: Track Your Progress
Like all good training programs, you need to track your progress. How is your content performing? And how can you transfer data insights into action?
But first thing’s first — do you know the metrics that matter? Explore our “Deep Dive” assets to learn which content metrics you need to track and how to turn those insights into high performing content.
You will also learn about the Content Cube — Acrolinx’s latest offering — in the “Lite Bites.”
The Content Cube gives marketers clear insight into how their content is performing by aligning performance metrics with content fitness data and providing actionable insights. So what are we waiting for, let’s start session three!
Understand the 4 types of content analytics you should be using to get the best results from your content marketing operation. Get a copy of our free guide.
Session four: Maintain Content Discipline
The final part of the training plan focuses on how to maintain the content discipline you’ve worked so hard to build.
High-performing content always has certain qualities — but what are they? In our “Lite Bites” we explore the five characteristics of awesome content and how to maintain a strong brand tone of voice in our blogs.
For a deeper understanding, make sure to check out the Recipes for Amazing Content guide. You’ll learn how to create pillar pieces of content that perform time and time again.
And remember, maintaining content discipline is vital to sustaining successful content efforts. So get stuck into these assets to make sure you’re keeping your content up to scratch.
Want to create amazing content? Well, there are five key characteristics of content that you have to cover, learn more in our blog.
Building a great brand voice isn’t easy, it takes a lot of time and resources. Follow these top tips to make sure you maintain it.