Data Privacy Notice of Acrolinx GmbH

The basis of effective data privacy protection is to provide comprehensive information about the collection, processing and use of your data (“data processing”). Therefore, we wish to inform you about

  • when and during which actions we process data
  • what data we process and for what reasons
  • who receives data
  • what rights you have concerning our data processing.

This Data Privacy Notice only governs the use of personal data on our website , including the sub-pages. If you exit our website via a link, or visit us via a social media platform, this Data Privacy Notice no longer applies.

You can access, print or download this Data Privacy Notice at any time at the address

I. Contact information

The data controller for data processing in relation to this website within the meaning of the General Data Protection Regulation is:

Acrolinx North America Inc
2400 District Avenue Suite 105
Burlington, MA 01803
+1 866 749 3700


We have also appointed a Data Protection Officer. This person can be reached via:

II. General provisions about data processing

1. Scope of the processing of personal data

The processing of various information is necessary in order to make the website available. In addition, the scope of the data processing will depend upon your use of the functionality of the website, for example, if you communicate with us via the contact form, or consent to the processing of data.

There is no obligation to make personal data available to us. However, where the availability of this data is technically essential in connection with your visit to our site, a refusal could mean that you cannot access and use our website.

As a visitor to our website, you are not subject to any automated decision making within the meaning of Article 22 GDPR.

2. Legal basis for the processing of personal data

The legal bases for the processing of personal data are set out below.

Processing groundLegal basis in the GDPRExplanation
Fulfilment of a contract or carrying out pre-contractual measuresArt. 6, para. 1b)Processing shall only occur to the extent that it is necessary to establish and fulfil the rights and duties under the contract.  Unless specifically stipulated otherwise, we will only process data to this extent.
Legitimate interestArt. 6, para. 1f)Processing will occur to the extent that we have a legitimate interest and there is no overriding interest of the data subject. The specific interest is explained in this Data Privacy Notice in relation to the processing statement.
ConsentArt. 6, para. 1a)Processing will occur to the extent that you have specifically agreed to the type and scope of the data processing. You can withdraw your consent at any time with future effect. However, any processing undertaken up to this point will not be affected.
Legal obligationArt. 6, para. 1c)Processing will occur to the extent that this is necessary to comply with a German or European legal obligation.


3. Data erasure and duration of storage

We erase your personal data at the point at which the legal basis for its processing is no longer valid. However, sometimes legal bases may co-exist or, when one legal basis is no longer valid, a new one may arise, such as for example the requirement to store certain data to comply with a statutory retention requirement.

III. Data processing to make the website available

In order for us to provide you with the website it is necessary to process certain information. This already happens when you visit our website. In addition, our website offers various functionalities which make it necessary to continue processing personal data.

1. Log files

When you contact our website, your browser sends various information to our servers. We need this in order to establish and maintain the connection. This data also includes your IP address, which we treat as personal data. In addition, the following data is collected:

  • Date and time of access
  • Source/evidence from which you reach the site
  • Browser used
  • Operating system used
  • Referrer (previous site)
  • Connection site (next site)
  • IP address

We save this data in so-called server protocol files (log files). This data is not saved in connection with other data about you. The storage of log files including your IP address is necessary for our legitimate interest in making our website available and preventing its misuse. Log files that are saved will be erased after 30 days at most, unless longer storage is necessary, for example, to avert or resolve an attack on our website.

2. Technically necessary cookies

To establish and maintain the connection we use cookies. A cookie is a small text file with information which is transferred by your browser and saved on your computer. These cookies do not contain any personal data. You can control the use of cookies in your browser and erase cookies yourself at any time. Cookies can be necessary for creating the connection or improving the use of the website.

You can prevent the use of cookies by adjusting your browser settings accordingly; however, please note that in this case you may be unable to fully use all features of this website.

The use of technically necessary cookies and the associated data processing occurs on the basis of our legitimate interest in enabling technically fault-free and comfortable use of our website. Technically necessary cookies will normally be automatically erased when your browser is closed (session cookies), in other cases this will be after some time (persistent cookies). The storage period for persistent cookies is determined by the provider and can be viewed by you, for example, in your browser.

3. Contact form

You can send us a query at any time via the contact form on our website. This will request the following information:

  • First name
  • Surname
  • Company
  • Email address
  • Country

These entries are marked as mandatory fields. Any additional data which you transfer to us in the course of the query, including via the free text field, is provided voluntarily.

We will only use this data for responding to your query and communications linked to this. The legal basis for this processing of your data depends upon the content of your query. Generally, our legitimate interest in making available the contact functionality and responding to your query will apply in this situation. If your query relates to the conclusion of a contract with us, the processing will be on the basis of this pre-contractual obligation.

Your data will be erased once your query has been answered in full. Where we enter into a contract, if necessary, we will continue to process the data for the purposes of the contract.

4. Google Maps

We use the mapping service Google Maps (API) from Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) on our website, in order to show our location.

If you visit the sub-page on which the Google Maps map is integrated, our website sends various information, including your IP address, to Google in the USA, where is will be stored on their servers. If you have a user account with Google and are logged in at the time of visiting our website, the data will be directly assigned to your account. However, even without a user account, Google will create a use profile about you. This occurs irrespective of whether Google makes a user account available that you have logged in to, or whether no user account exists.

Our transfer of data to Google forms part of our legitimate interest in offering you the map function from Google Maps on our website.

You can prevent the data that we transfer being assigned to your user account by logging out of Google prior to visiting our website. In order to entirely prevent the data transfer to Google, you will need to switch off the JavaScript application in your browser. The map function can then no longer be used.

Further information about Google and the operation of Google Maps can be found here:

5. Newsletter

If you decide to subscribe to our newsletter, the following data entered by you into the input box which is technically necessary for the application will be transferred to us:

  • Email address
  • IP address of the contacting computer
  • Date and time of the application

For newsletter applications we use the so-called “Double Opt-In” Procedure. This means that, following your application, an email will be sent to the email address provided, which contains a confirmation link to receive the newsletter.

The legal basis for processing your data to send the newsletter is the provision of consent pursuant to Art. 6, para. 1A) GDPR.

Our newsletter keeps interested parties updated at regular intervals about current offers and insights for Content Professionals, as well as new features, tips and tricks for the Acrolinx platform. The data provided by you for this purpose is only processed to provide you with the newsletter. The additional data which is necessary for the application is only obtained in order to avoid misuse of the newsletter offer and, in particular, of your email address.

The data required for sending the newsletter will be stored for the duration of your subscription to the newsletter. You may withdraw your consent to receive the newsletter at any time. You can withdraw via the link provided in each newsletter or by sending a message to

6. Google Fonts

We use web fonts from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

Google is certified for this for the “Privacy Shield” (, which is intended to ensure compliance with the data protection level applicable in the EU.

When you call up a page, your browser loads the required web fonts into your browser to display texts and fonts correctly. To do this, your browser connects to Google, which tells Google that our websites have been accessed via your IP address.

The use of Google Fonts is in the interest of a uniform and appealing representation of our web pages. If your browser does not support Google Fonts or Web Fonts, your device uses a default font.

For more information about Google Fonts and Google’s privacy policy, please visit the following Web sites:

The legal basis for the processing of personal data using Google Fonts is Art. 6 para. 1 lit. f DSGVO (legitimate interest).

IV. Use analysis and tracking

We want to continue to improve the usability of the website as well as the attractiveness of our services. For this reason we also collect data concerning usage behaviours when you visit our website, which we evaluate for this purpose. Therefore, tracking and analysis cookies are also used on our website, as well as the technically necessary cookies described above.

1. Google Analytics

This website uses Google Analytics, a web analysis service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google gathers information about your use of the website (including your IP address) through a cookie in the USA and stores the information. However, we always use Google Analytics with an anonymisation function, in which your IP address will be truncated in advance by Google within Member States of the European Union or in other contracting states to the Agreement on the European Economic Area. The full IP address will only be transferred to Google in the USA and truncated there in exceptional circumstances. Google analyses the data gathered and transfers reports to us about the use activities on our website and also provides further services to us for this purpose. The IP address provided by your browser within the scope of Google Analytics will not be consolidated with other Google data.

As well as blocking all cookies through your browser, you can prevent the processing of your data by Google, by downloading and installing the browser plug-in available at the following link:

As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link, in order to set an Opt-Out cookie, which will avoid the future gathering of information by Google Analytics within this website (this Opt-Out cookie only functions in this browser and only for this domain, if you erase your cookies in this browser, you need to click the link again): [deactivate Google Analytics].

You can find further information about Google Analytics in the Google Privacy Notice:

2. Pardot

We also use tracking cookies from the Pardot service of Inc. The Landmark @ One Market, Suite 300, San Francisco, CA 94105, USA (“salesforce”) on our website. Salesforce saves the cookies in your browser, in order to analyse your use of our website. No personal data is collected, on-ly a personalised identifier.

3. Drift

Drift: We use Drift to provide a website chat bot and to allow you to book a meeting with a sales representative. As part of your conversation with the chat bot, you may enter personal information such as your email address. This information is stored by Drift, and automatically transferred to us to enable the booking of your meeting and to notify a sales representative. Read Drift’s privacy policy here:

4. Crazy Egg

Collects information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, from whence visitors have come to the site, and the pages they visited

We use a third party service, Crazy Egg, to analyse and improve the use of our pages. For more information about Crazy Egg please visit their website Crazy Egg may use cookies (small text files that are stored locally on your computer) for one or more of the following purposes:

  • User preference storage
  • A/B performance testing
  • Usage pattern assessment and traffic analysis
  • Advertisement performance assessment

Cookies placed by Crazy Egg do not include personally identifiable information such as name, phone number, e-mail address or mailing.


For more information on Crazy Egg privacy policy, please click here:

5. LinkedIn Analytics

This cookie provides us information about the performance of our use of LinkedIn and other different social networks. This in order to enable us to grow our online social network. More information about the processing of personal data by LinkedIn Analytics can be found within the privacy policy of LinkedIn:

6. LinkedIn Ads

This cookie provides us information about the performance of our use of LinkedIn and other different social networks. This in order to enable us to grow our online social network. More information about the processing of personal data by LinkedIn Analytics can be found within the privacy policy of LinkedIn:

7. Demandbase

Uses cookies and web beacons such as invisible tracking pixels to gather non-personally identifiable information such as browser version, operating system, IP address, cookie information, time stamps, from which Acrolinx gathers company and other firmographic data associated with your IP address. Cookies are readable only by Demandbase, with identifiers that may be linked to certain non-personally identifiable information or non-personally identifiable advertising IDs from third parties. For more information on Demandbase privacy policy, please click here:

8. DoubleClick

To display adverts on the website we use a service called Double Click.

DoubleClick uses cookies to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen.

Cookies themselves contain no personally identifiable information. Depending on the publisher’s and user’s settings, information associated with cookies used in advertising may be added to the user’s Google Account. Read the privacy policy here:

9. LiveRamp

We use LiveRamp in conjunction to leverage offline customer data in online advertising. Read LiveRamp’s privacy policy here.

10. Google AdWords

We use Google AdWords to launch retargeting campaigns. Code is added to our footer to recognize an individual on any page of our website. By associating the visitor we can offer them an appropriate ad they might be interested in. Read Google AdWord’s privacy policy here.

11. Google Tag Manager

We use Google Tag Manager to manage and deploy marketing tags (snippets of code or tracking pixels) on ourwebsite. Read Google Tag Manager’s privacy policy here.

12. Beeswax

Beeswax provides connectivity to Acrolinx in order to connect with some websites providing traffic in open exchanges. In order to improve campaign performances, anonymous information is provided to Beeswax under the form of pixels. A pixel is a 1×1 transparent image that conveys information from one system to another. This information does not contain any other data than segment lists used for targeting.

In the other direction, Beeswax provides Piximedia with industry standard data such as your anonymised IP address, approximate location, browser, etc.. A complete list of information that may be transfered can be found here:

13. AdRoll Roundtrip

We use AdRoll to launch retargeting campaigns. An AdRoll Pixel is added to our footer to recognize when an email address is submitted on any page of our website. By associating the visitor with their email, we can match subscribers to the actions they take on our site. Read AdRoll’s privacy policy here.

14. Albracross<

In addition to Google Analytics, this website may collect* information (held in the public domain) attributed to the IP address of the internet connection used to access it. The information is supplied to us by Albacross Nordic AB. The Albacross system does not use your IP address to identify you, the individual, in any way.

* The Albacross system will only lookup information when a static IP address is being used.

Albacross’s privacy policy can be viewed by clicking here:

V. Option to object and to remove

Where data processing is based upon your consent or our legitimate interest, you have the right at any time to object to the processing or to withdraw your consent. Your objection or withdrawal will only have effect for the future. Where the analysis cookies have their own technical means of deactivation, this is set out in the relevant place. You can contact at any time to exercise your right to object or withdraw. If you object to processing based upon our legitimate interest, we may only continue to process the data if we can demonstrate compelling legitimate grounds for the processing, which override your interests, rights and freedoms.

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VI. Rights of data subjects

If your personal data is processed, you are a data subject within the meaning of Art. 4, para. 1 GDPR. As a data subject you have the following rights in relation to your personal data. You can contact us via the contact information provided above in order to exercise these rights.

Right to information pursuant to Art. 15 GDPR

You have the right to information about the personal data which we process about you. This includes the mandatory information set out in Art. 15 GDPR

Right to rectification pursuant to Art. 16 GDPR

You have the right to prompt correction of false personal data and the completion of inaccurate data.

Right to erasure pursuant to Art. 17 GDPR

You have the right to request the erasure of your personal data, if one of the grounds set out in Art. 17 GDPR applies, in particular, where there is no longer a legal basis for the processing.

Right to restriction of processing pursuant to Art. 18 GDPR

You have the right to request the restriction of processing of your personal data, if one of the grounds set out in Art. 18 GDPR applies, in particular, where you desire this instead of erasure of the data.

Right to data portability pursuant to Art. 20 GDPR

You have the right to request all personal data stored by us about you in a structured, accessible and machine-readable format, and for this data to be transferred to another data controller without hindrance from the controller to which the personal data has been provided.

Right to complain to the relevant authority pursuant to Art. 77 GDPR

Under Art. 77 GDPR you have the right to make a complaint to the relevant regulatory authority.

VII. Recipients of data

The processing of your personal data in connection with the website is also partly undertaken by sub-processors, in particular, those undertaking the hosting of the website and using analysis tools. This will only occur on the basis of a contractual agreement which contains the measures set out in Art. 28, para. 3 GDPR.

VIII. Data transfer to third countries

Personal data which we gather from you in relation to the website will be transferred to third countries outside the European Economic Area under certain circumstances.

Where Google Analytics is used, it may be the case in the exceptional cases described above that your IP address may be transferred to Google LLC in full and truncated there.

Where the analysis tool Pardot from salesforce is used, your IP address and other information will be transferred.

Google and salesforce are located in the USA and are therefore in a so-called “third country” pursuant to Art. 44 GDPR. These businesses are certified under the Data Privacy treaty “EU-US Privacy Shield” which guarantees adherence to a European data privacy protection standard.

As at: May 2018