To take your content marketing skills up a notch, you need a combination of inspiration, know-how, and practical advice. That’s why following some of your favorite content marketing influencers makes so much sense. In addition to being proven industry veterans, they tend to offer followers a goldmine of practical tips and strategies for how to excel at content marketing. Here are seven influential content marketers you should be following.
- Joanna Wiebe
Founder of Copy Hackers, a premier resource for business copywriting, Joanna Wiebe has helped companies such as Canva, Intuit, MetaLab, and Sprout Social improve their copy for conversions. She’s also the cofounder of Airstory, a website browser plug-in that enables writers to drag, drop, and clip documents they find online.
Impressively, Joanna has coached more than 50,000 people at major organizations on how to improve their content. If you want to learn more about conversion through content or keep on top of your copywriting skills, she’s definitely one to follow.
- George Stenitzer
George Stenitzer is the Founder and Chief Content Officer at management consulting and executive coaching firm Crystal Clear Communications. His 30-year career spans journalism, marketing, and communications. He helps companies build communication that is more strategic and successful. The author of “Fast-Forward Your Content Marketing,” George was also named “Content Marketer of the Year” by the Content Marketing Institute and was twice named “Best Marketer” by BtoB Magazine.
George is all about growth strategies within content marketing, and his experience consulting with Fortune 500 companies means he has a wealth of knowledge to pass on.
- Ann Handley
Ann Handley is a Wall Street Journal best-selling author and Chief Content Officer of marketing training company MarketingProfs. Named by IBM as one of the top people shaping modern marketing, her book “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” is a go-to for anyone in the industry.
Why follow Ann? Because she’s a massive influencer on Twitter and LinkedIn who’s got the scoop on creating everything from exceptional blogs to explosive podcasts.
- Will Blunt
Founder and Director of Marketing at Blogger Sidekick, an organization that helps marketers grow traffic and authority with unique content, Australian Will Blunt is a frequent contributor to industry-leading publications like The Huffington Post, HubSpot, and MarketingProfs. He’s also the founder of Flypchart, a content writing services company.
Will is a tireless blogger and regularly shares his insights and cost-effective strategies for improving the performance of content marketing efforts at scale.
- Kristina Halvorson
Kristina Halvorson is the CEO and founder of content strategy firm Brain Traffic. She’s also the co-author of “Content Strategy for the Web,” a book that’s considered the authority on the subject and a seminal text for content marketing practitioners. Kristina is also the host of the popular Content Strategy Podcast, where she talks with content marketers about a range of topics, from strategy and publishing to using data in content marketing. The insights she gleans from guests and the knowledge she shares make her a must-listen and must-follow.
- Joe Pulizzi
As the founder of Content Marketing Institute, Joe Pulizzi is one of the best influencers you can follow. His books “Content Inc.,” “Killing Marketing,” and “Epic Content Marketing” were named “Must-Read Business Books” by Fortune Magazine. His podcast series, “This Old Marketing” with CMI’s Robert Rose, has generated millions of listens from over 150 countries.
When it comes to new and current trends in content marketing, Joe is definitely one to watch and learn from.
- Sonia Simone
Sonia Simone is the founding partner and Chief Content Officer at Copyblogger, which has been teaching people how to create killer online content since 2006. She’s also the publisher of Authority, an online digital marketing academy for content marketers. Her popular podcast series “Confessions of a Pink-Haired Marketer” is a great resource on content strategy and social media marketing.
If you want to learn actionable advice and effective strategies from the expert, tune in and follow.
There are, of course, plenty of other wonderful content marketing influencers to follow. Who are some of your favorites?