dmexco 2017

When:
September 13-14, 2017

Where:
Koelnmesse GmbH
Messeplatz 1
50679 Cologne

Acrolinx Booth: E066 (Hall 07)

Acrolinx will be participating in the dmexco 2017 as a sponsor, and we’d be delighted to meet you at our booth. Also, be sure not to miss out on our Speaking Session in the Speaker’s Forum, where we’ll talk about how artificial intelligence can support content creators. Click here to learn more about dmexco 2017.

Speaker’s Forum Speaking Session:
“Content and Artificial Intelligence: How to Measure and Improve Your Content Performance”

Today’s constant struggle for the attention of specific audiences leaves content marketers with massive challenges. Acting on gut feeling or simply creating more content is no longer viable. To be successful, your content has to be reliably tailored to reach target audiences and stand out from the crowd.

In this talk, Andrew Bredenkamp will present how content creators can build on a combination of AI-driven guidance and governance to measure and optimize the performance of their writing before publishing. You’ll learn how technology can not only help you create consistent, on-target content but also provide analytics to understand how the quality of your writing impacts each step of your customers’ journey.

Presenter:
Andrew Bredenkamp, Founder and CEO, Acrolinx

When and where:
Thursday, September 14
10:30 p.m.-10:50 p.m.