Burlington, Massachusetts – Berlin, Germany | November 14, 2018 Acrolinx, the leading AI-powered platform that delivers strategy-aligned content, at scale, today announced the addition of Shane Cumming as Chief Revenue Officer. This new addition to the senior management team will provide alignment and execution across all aspects of the company’s go-to-market model. Cumming will lead new business sales, success, and expansion with existing customers, as well as drive the Acrolinx partner strategy.

“My decision to join Acrolinx was easy, as it solves a big problem of how to create great content at scale. Demand for content will continue to grow as businesses look to compete more effectively on the basis of customer experience, and increase engagement through digital channels,” says Cumming. “Old approaches and processes for creating excellent content can’t keep up. I’m convinced that using AI to actively govern and guide the creation and analysis of content is the way of the future.”

Acrolinx is an AI-powered platform that delivers strategy-aligned content, at scale. Our platform captures your goals, analyzes your content, and helps your teams create content that meets your objectives. Acrolinx helps you customize your content guidelines to fit your goals and tell your story in a way that’s engaging, readable, and compliant.

“As the first appointed CRO at Acrolinx, Shane brings a wealth of knowledge and experience in successfully growing dynamic companies,” says Dr. Andrew Bredenkamp, co-founder, and CEO of Acrolinx. “With his addition, Acrolinx will continue to expand its position as a leader in the AI marketplace.”

With over 20 years of experience in the technology sector, Cumming has held leadership roles at IBM, Intentia, Lawson, Infor, and Confirmit. He holds a Bachelor of Commerce from Queen’s University, Canada, and lives in the Greater New York City area.

About Acrolinx

Acrolinx is revolutionizing strategy-aligned content creation. Our platform is helping large global brands, including IBM, Google, and Facebook, produce on-brand and on-target content, at enterprise scale. Acrolinx is a spin-off of Germany’s DFKI, one of the world’s leading research institutes in the field of Artificial Intelligence. Learn more at acrolinx.com.

Deb Symons
Head of Brand Marketing and Communications