11-13 November 2014, Messe Stuttgart exhibition center, booth 2D12

Berlin, 29 October 2014: Once again this year, Acrolinx, the company behind the Acrolinx content optimization platform, will be on hand at the tekom annual conference. The conference includes the tcworld and tekom trade fair, and is the largest marketplace for technical communications in the world. The show runs November 11-13 at the Messe Stuttgart exhibition center, where Acrolinx will present its software at booth 2D12. In addition, Acrolinx will present at the conference together with its business partner Kaleidoscope and a joint customer, MAN Truck & Bus.

Speak With One Voice
The Acrolinx content optimization platform gives direct support to authors while they work within the writing tools they already know. With Acrolinx, companies can define their own corporate language standards and guide their authors to follow those standards. Using artificial intelligence and linguistic processing, Acrolinx helps you to harmonize and improve both technical and marketing content. The result is content that’s relevant, easy to understand, easier to find, and less expensive to translate.

New Version of Acrolinx to be Presented
At tekom, Acrolinx will present the latest release of its software, version 4.1, which now supports tone of voice measurement for German. Now, German-language authors of technical and marketing content can use Acrolinx to rate how ‘readable’, ‘lively’, and ‘conversational’ their content is. To use the ‘tone of voice’ capability, Acrolinx customers first set their targets for each aspect of their tone of voice.

Customers can specify different target values for different types of documents. For example, they may want marketing text to have a more lively and conversational tone than a technical document. Based on these target values, Acrolinx then tells writers how well they’ve met the targets. If the score lies outside the target range, Acrolinx gives help for increasing or reducing the score.

Overview of Acrolinx Presentations at tekom
Acrolinx will offer visitors to the tekom annual conference and its associated exhibition the following opportunities to familiarize themselves with the Acrolinx platform and exchange ideas in face-to-face conversation:

  • Acrolinx booth: 2D12
  • Platform presentation:
    The Acrolinx Platform for Corporate Language
    Presenters: Dr. Andrew Bredenkamp, Peter Beargie (both from Acrolinx)
    Tuesday, 11 November 2014, 9:45–10:30 a.m., Room C10.4
  • Presentation:
    Workflow-based Terminology Validation with Integrated Document Check:
    A Practical Example
    Presenters: Klaus Fleischmann (Kaleidoscope), Kerstin Nothelfer (MAN)
    Wednesday, 12 November 2014, 12:15 a.m.–1 p.m., Ground Floor, Room C4.2

Joint Booth Party with SDL and Kaleidoscope on November 12
Together with its partners SDL and Kaleidoscope, Acrolinx invites you to a get-together at our booth on the second day of the event, November 12 November, from 6 p.m. onwards. All customers, prospective clients, and partners will be warmly welcomed.

About Acrolinx
Acrolinx technology helps the world’s best companies speak with one voice – with content that’s more findable, readable, and engaging. Our content optimization capabilities help companies like Adobe, Dell, Cisco, IBM, Philips, and Siemens align, enhance, and enrich their marketing and technical information. Built on a powerful linguistic analytics engine, our technology helps our customers stand apart from their competitors by delivering content with greater warmth, readability, and conciseness. Learn more at www.acrolinx.com.


Steve Rotter
+1 847.767.9698