Provides Practical Advice for Building a Stronger Brand through Better Content

Santa Clara, CA — January 27, 2015 —Acrolinx, a leading provider of content optimization software, published a new eBook today about corporate tone of voice. Entitled “Watch Your Tone! Why Your Company’s Tone of Voice Matters, and How to Get It Right,” the eBook is a comprehensive guide to tone of voice and brings together the knowledge and insights of some of the world’s leading tone of voice experts.

“A company’s tone of voice is one if its greatest marketing assets,” said Steve Rotter, CMO at Acrolinx. “A strong corporate tone of voice will help to differentiate and humanize your business, build authority, and cut through so that you stand out. Our new eBook provides a detailed look at tone of voice, outlining exactly why it’s important and how to go about establishing and implementing one company-wide.”

In recent years, big brands like Microsoft, Google, LinkedIn, and Cisco have all invested time and energy into improving their tone of voice. The first companies to get it right in any industry stand to benefit most.

The new publication comes on the heels of Acrolinx’s recent eBook, “Speak with One Voice: How to Gain Competitive Advantage in the Content Era.” In that eBook, Acrolinx provides actionable advice to help companies create the effective content that it takes to attract and retain great customers in today’s online world.

“Although there are numerous other eBooks about content marketing, Acrolinx’s is uniquely focused on the actual words and language marketers choose to craft their content,” said Rotter. “Content marketers don’t always pay enough attention to the quality of their writing, and with this eBook we’re hoping to help them by providing a guide to creating content that’s more effective.”

The eBooks feature insights and ideas from prominent tone of voice and content marketing experts including Joe Pulizzi, Ann Handley, Doug Kessler, and Robert Rose, among others. Copies of both eBooks are available for download.

About Acrolinx
Acrolinx technology helps the world’s best companies speak with one voice — with content that’s more findable, readable, and engaging. Our content optimization capabilities help companies like Adobe, Dell, Cisco, IBM, Philips, and Siemens align, enhance, and enrich their marketing and technical information. Built on a powerful linguistic analytics engine, our technology helps our customers stand apart from their competitors by delivering content with greater warmth, readability, and conciseness. Learn more at


Steve Rotter
+1 847.767.9698