Value Inspiration Podcast: #197 – Volker Smid, CEO of Acrolinx on surviving a global crisis and coming out stronger

How to embrace uncertainty and fear when adversity hits – and the power of trust in each other to overcome the biggest challenges. This podcast interview focuses on product innovation that has the power to build the best content, connect people across the world and create happy customers – but also about what it takes to grow a global SaaS business in periods of severe change. My guest is Volker Smid, CEO of Acrolinx.

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Marketing B2B Technology Podcast: Interview with Chris Willis

In this podcast episode, we interview Chris Willis, Chief Marketing Officer at Acrolinx, an AI-powered software that improves the quality and effectiveness of enterprise content. Chris shares his journey to joining Acrolinx, his top tips for content generation, and how the platform helps increase the alignment and consistency of content for an organization. He also explains how Acrolinx helps companies shrink the time it takes to get content from ideation to production to meet deadlines, and ultimately increase the amount of content being generated by making it easier to generate content that gets through the often difficult internal filters.

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Branding, Marketing, Support, Content Governance And How Artificial Intelligence Can Help. Also, How It Cannot | Redefining Society With Christopher Willis

Remember the good old days when branding was what the company, and its advertising agency, decided it was? Well, content is not what it used to be. Everything that refers to the company is content nowadays, and governing it is a big challenge. When every written or spoken thing is content, marketing, and branding, and keeping track of the script gets scary, who are you gonna call? AI? Sure, Artificial Intelligence can help; also, it cannot. It can understand the language, but that doesn’t make it a writer. A bot can have a decent chat, but that doesn’t make it human.

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Forget Customers. Focus on Value. Notes From the UNMUTE 2021 Stage FT. Chris Willis

It’s a provocative statement, but great content marketing shouldn’t be built to sell your product. But really, great content marketing should be built to answer questions, bring awareness to a problem and its solutions, and provide value. At UNMUTE 2021, Chris Willis, CMO of Acrolinx takes us through what makes content stand out and how great content can open doors for you and make you and your company successful.

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Leverage Expansion Marketing for Greater Sales

Don’t overlook the importance of investing in your expansion sales pipeline. New business is important for any company, but conversion rates are often low and closing timelines can be drawn out. Expanding business with existing clients is key to growth, and it requires its own set of considerations and tactics. In this episode, Chris Willis gives a comprehensive guide to expansion marketing.

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The Backstage Advice for a New Gig, Christopher Willis, CMO Acrolinx and a Cocktail for Change Episode

Our guest this week is Christopher P. Willis, Acrolinx’s Chief Marketing Officer. In an extended interview segment this week, Ian and Chris discuss what inspired him to get into marketing, connecting marketing to revenue and the fallacy of MQL’s (Marketing Qualified Leads) and a fantastic suggestion for our portal to marketing hell – The Rockstar CMO Swimming Pool.

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How will AI change Content Creation for Businesses?

Today’s guest on the Automated podcast is Chris P Willis, Acrolinx’s Chief Marketing Officer. He will elaborate on how content creation has changed over the last decades, how AI can play a role in not only benefiting an organisation’s communication strategy but also how jobs will be transformed as a consequence of adopting this powerful technology. And he answers the question of whether AI will be creating all the content for the organisation of the future.

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Acrolinx Marketing Team Wins Silver Stevie® Award in 2021 International Business Awards®

Award-winning Acrolinx Marketing team uses their own AI and NLP powered technology to deliver results. Acrolinx, the AI-powered content improvement SaaS company that recently recorded record growth and customer retention, today announced it has received a Silver Stevie Award for Marketing Department of the Year. Uniquely, the Marketing Team was able to take advantage of the Acrolinx Platform to create its engaging marketing campaigns and content.

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Acrolinx Welcomes Christopher Rummel and Daniel Nutburn as It Continues to Accelerate Its Business

Acrolinx, a global leader in AI and NLP-driven enterprise content improvement and intelligence, is proud to welcome Christopher Rummel as Vice President of Sales for EMEA and Asia-Pacific, and Daniel Nutburn as Vice President of Global Partners and Alliances. They will help Acrolinx meet the growing cross-sector demand for AI-powered content governance and expand its penetration into global markets.

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Can Brands Survive Without Leveraging Generative AI?

Generative AI is transforming marketing and customer engagement, from content creation to data analysis to personalized interactions. These large language models produce human-like content at scale, optimize campaigns, and enhance customer self-service. With major brands rapidly adopting generative AI, its capabilities have quickly become thought of as a competitive necessity. This article will examine the ways that brands are using generative AI today, and will seek to answer the question: is it vital to embrace generative AI?

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Unprompted: AI, Marketing and You – Try AI

Where are you on your AI adoption curve and where is your company on their AI maturity curve? In this episode, co-hosts Pete Housley and Banafshe Salehi review a bunch of cool and innovative AI tools, including Acrolinx, with the help of guest Saba El-Hilo, Unbounce’s SVP of Data and Engineering. They’re reprising the most popular episode to date – Try AI – but this time looking at specialized AI tools for marketers. What tools will the team actually be adopting? Which are over-hyped? And is the AI boom already on its way out? We’ll find out on this episode of Unprompted.

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Revolution Has Its Consequences: GenAI Is No Different

“Our research, based on discussions with more than 25 business executives, data scientists, and content management team members, validates that the generative AI business case is grounded in time-based competition principles.” Learn how Lloyds Banking Group in the U.K. uses Acrolinx to help derive the right tone and voice for 13 of its brands.

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Proofreading: An Essential Skill For Content Creators

You’ve written a brilliant piece of content. Your work has undergone rigorous research, revision, and refinement. You are ready to share it with the world. But wait before you click the publish or send button! Have you proofread your content? Learn how Acrolinx can help.

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B2B marketers need to dig in to understand generative AI

Content generation and finding the right tone and voice of copy is a common use case for generative AI, as it can help businesses meet the complex content challenges across writers, languages, and cultures. Find out how Lloyds Banking Group in the U.K. uses Acrolinx to find the right tone and voice for 13 brands.

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The Future of AI in Digital Marketing

A few decades back, no one thought that you could see the map of any place or city on your mobile phone with just a single click. Or you would be recommended the product that you searched a while ago. All this was just a dream back then, but now it has turned into a reality with AI. In the past decade, machine learning has been used extensively in various fields. Recently, it has been used more and more in the digital marketing industry. Let’s see how technology like Acrolinx can help.

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Volker Smid, Acrolinx: “as with any technological advancement, there are challenges that we need to navigate”

As the use of AI technology increases, so does the quantity of published content. But, as experts note, increasing content volume is only beneficial if it’s any good. That advice is heeded now more than ever by enterprises across varying industries. Especially as the age of AI integration helps streamline content output and productivity. For more insight on the impact of AI technology in the content creation field, we spoke with Volker Smid, Chief Executive Officer of Acrolinx – a content company that uses human and AI-generated resources to help govern and improve enterprise content.

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MarTech Interview with Christopher P Willis, CMO at Acrolinx

Why is it becoming more crucial for content marketing and sales teams to work more closely together? Christopher P Willis, Chief Marketing Officer at Acrolinx, has some insights around it that he shares in an interview with MarTech. Chris covers his journey in the tech market, the five fundamentals that need to shape every B2B marketing plan, and talks through some of his most relied on marketing strategies (ABM/others) and the martech that he’s used to drive goals from them.

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Generating Pipeline Through Authentic Partner Relationships

When it comes to generating pipeline, Christopher Willis of Acrolinx believes that authentic partner relationships are key and he’s got the data to prove it. Partner marketing goes so far beyond quick, splashy co-marketing moments. Investing in deep, rich partnerships with like-minded brands are key to making a major impact for both brands. Christopher Willis, CMO (or perhaps better known as the Chief Pipeline Officer) of Acrolinx stopped by this week’s episode of Pipeline Visionaries to talk about their unique investment in partnerships and why they focus on truly working alongside their partners for transformational impact on both sides. Hear his takes on: Narrowing in on strategic relationships with partners, pushing a comp model where everyone wins or loses together, reaching buyers through hyper-personalized, granular messaging.

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Job postings not attracting top candidates? Use AI for an inclusive language refresh

The power of quality content is undeniable, but companies that prioritize inclusive language across their organization automatically land high in the minds of current and prospective employees. And the embrace of artificial intelligence tools can help organizations get there. In order to prepare for population shifts in present and future workforces, employers should be taking a hard look at what their company’s language says about their overall level of inclusivity. Gen Z, which will soon make up the majority of the workforce, is the most diverse U.S. generation to date in terms of race, ethnicity and sexual orientation, according to the American Psychological Association.

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Top 10 AI Tools for Marketing: Elevating Your Campaigns with Cutting-Edge Technology

In the rapidly evolving world of marketing, staying ahead of the competition is essential to success. The integration of Artificial Intelligence (AI) has revolutionized the marketing landscape, enabling businesses to analyze vast amounts of data, automate processes, and deliver personalized experiences to their target audiences. In this article, we present the top 10 AI tools for marketing, each handpicked for its ability to enhance campaign performance, optimize customer interactions, and drive revenue growth. From intelligent chatbots to predictive analytics platforms, these tools offer a range of powerful features that cater to diverse marketing needs.

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Best AI Platforms for Content Marketing: Boost Speed and Efficiency in Content Creation

“Can machines think?” This question has been heavily debated by researchers, scientists, and philosophers for years. But Alan Turing, who was widely considered the father of computer science, suggested that the more important thing to ask here was – What would happen if a machine could deceive a person into believing it was human?And this is what gave rise to the idea of artificial intelligence.

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Why Do You Need to Leverage AI in Content Marketing in 2023?

Artificial Intelligence (AI) is making waves across various industries, and content marketing is no exception. The integration of AI in content marketing is not merely a trend but a substantial shift in how content is created, distributed, and optimized. Here’s the insight: AI is not just a buzzword; it’s a powerful tool that is reshaping the content marketing landscape. According to statistics, 63% of marketers are expected to increase their AI budgets in 2023. Furthermore, the market for AI in marketing is projected to reach $107.5 billion by 2028, up from $15.84 billion in 2021, as reported by Statista.

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How AI transforms the customer journey at each stage

Two-thirds of marketers investing in AI report a positive ROI—43% said they saw twofold ROI and 22% saw threefold ROI—per a May 2023 survey by Botco.ai. Here’s a breakdown of how generative AI can help brands and retailers connect with customers throughout their buying journeys, based on intel from a recent Meet the Analyst Webinar.

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Best AI Marketing Tools To Try And Grow Your eLearning Business

The use of Artificial Intelligence (AI) has taken off in marketing, and it’s not going to stop anytime soon. I would be surprised if there were any eLearning companies—big or small—that haven’t at least considered using top AI marketing tools to boost revenue and bring business growth. By implementing some of the best AI marketing tools right now, not only will you stay ahead of the competition, but you’ll manage to free valuable time for your team members, creating space for more meaningful projects to become a reality!

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14 AI-Powered Tools that can Enhance Social Media Management

These are 14 AI-powered tools that can enhance social media management, content creation, and marketing efforts. These tools offer a range of features to help content creators, marketers, and brands optimize their online presence. Learn how Acrolinx can help your organization enhance and improve your social media management.

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Top AI Marketing Software and Tools in 2023

AI Marketing software is revolutionizing almost every sector. This includes marketing. AI marketing tools are used by companies of all sizes to promote brands and businesses. These tools should be a part of every business plan. AI is a great way to save time and money while still maximizing the power of data. AI marketing tools also allow businesses to personalize sales and marketing strategies. Predictive analytics can provide deep insight into purchasing habits. Do you know that companies such as Netflix and Google are big on recommendations? Many impressive AI Marketing software and tools are available. Let’s look at 20 of the best.

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10 Elementary AI Tools for Efficient Brand Management

Brand managers play a critical role in establishing and nurturing a strong brand identity for a business. With the advent of artificial intelligence (AI) technologies, brand managers now have access to powerful tools that can streamline their operations, enhance productivity, and drive better results. In this post, we will explore some essential AI tools that brand managers can leverage to run their operations efficiently and effectively.

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Acrolinx Launches WordBirds Podcast with Guests from Microsoft, Riot Games, and More

Acrolinx, the AI-powered Content Impact Platform designed to maximize the impact of enterprise content, is launching WordBirds, a new podcast for content creators. Upcoming episodes feature content experts from some of the biggest names in business, including Microsoft, Wayfair, Accenture, and Riot Games. Acrolinx’s WordBirds podcast tackles all things content creation for enterprises, including content governance, social media, content strategy, technical documentation, product content, user experience, and learning content.

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TransPerfect GlobalLink CCMS Releases Certified Acrolinx Connector for Astoria

TransPerfect, the world’s largest provider of language and technology solutions for global business, today announced that its connector between the GlobalLink CCMS Astoria platform and Acrolinx has been upgraded and recertified by Acrolinx GmBH. This action marks the latest milestone in the strategic relationship between TransPerfect and Acrolinx that began in 2013.

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Acrolinx Marketing Team Wins Silver Stevie® Award in 2021 International Business Awards®

Award-winning Acrolinx Marketing team uses their own AI and NLP powered technology to deliver results. Acrolinx, the AI-powered content improvement SaaS company that recently recorded record growth and customer retention, today announced it has received a Silver Stevie Award for Marketing Department of the Year. Uniquely, the Marketing Team was able to take advantage of the Acrolinx Platform to create its engaging marketing campaigns and content.

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Acrolinx Welcomes Christopher Rummel and Daniel Nutburn as It Continues to Accelerate Its Business

Acrolinx, a global leader in AI and NLP-driven enterprise content improvement and intelligence, is proud to welcome Christopher Rummel as Vice President of Sales for EMEA and Asia-Pacific, and Daniel Nutburn as Vice President of Global Partners and Alliances. They will help Acrolinx meet the growing cross-sector demand for AI-powered content governance and expand its penetration into global markets.

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Content Science Announces Partnership With Acrolinx

Content Science is partnering with leading enterprise content governance solution Acrolinx, whose clients include Google, Amazon, Microsoft, Cisco, and others.
“Acrolinx is the real deal. No other platform comes close to being as robust or as efficient in aligning content with brand, voice, legal, and quality standards…”

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