How Companies Use the Words and Phrases That Matter Most to Their Business

Every company has words and phrases that are unique to that organization and that, over time, become a part of its vernacular. In this report, we take a closer look at how companies approach gathering, managing, and enforcing the consistent use of those words and phrases — what’s often referred to as terminology management — and why it’s an important initiative. Our findings are based on interviews with a variety of companies as well as a recent proprietary survey of more than 200 content professionals.