Today’s customers look for a complete set of information before making their buying decisions. Everything from web pages and product brochures to technical documentation, user guides, and specs. It’s more important than ever to offer customers a unified experience – across devices, channels, and formats – with consistent, top-quality messaging. After all, great customer experience is critical to the growth and competitive differentiation of B2B companies.
Adobe’s XML Documentation Add-on for Adobe Experience Manager (AEM) breaks down traditional content silos by allowing content creators to build, review, approve, and publish both technical content and marketing content in the same environment.
In this webinar, we’ll take this powerful integration one step further by demonstrating how you can improve the quality of all your content with Acrolinx.
- How Acrolinx uses artificial intelligence to “read” your content and suggest improvements
- How you can check both DITA and marketing content with the Acrolinx sidebar – whether you work in Adobe FrameMaker or Adobe Experience Manager
- Where Acrolinx sits in the XML Documentation Add-on for AEM environment
Senior Marketing Director
Senior Product Manager
Worldwide TechComm Evangelist
Leveraging her 20+ years of marketing experience, Deb Symons is a true marketer in every sense of the word. She’s an accomplished strategist, a proven executor of global marketing initiatives, and a progressive thinker that has taken organizations of all sizes to new heights. Deb has led marketing organizations at Radware, Sophos, Utimaco, and WinMagic. Deb is also a well-known contributor to the Boston marketing scene, and a trusted advisor to marketing communities nationwide. She completed her studies at Bentley University in Marketing and CIS. When not hard at work, you’ll find Deb and her adorable Havapoo, Raffe, off on vacations, taking in the sights, and broadening their horizons.
Over the past 10+ years, Olivia Voils has held various roles at Acrolinx, including linguistic engineer, project consultant, and development manager. In her current role as senior product manager, Olivia is responsible for all Acrolinx integrations, the sidebar, as well as the custom integrations program.
As the worldwide evangelist for technical communication at Adobe, Stefan’s mission is to inspire enterprises and technical writers around the world and show how to create compelling technical communication content with the Adobe TCS tools.
Stefan Gentz is also a certified quality management professional, ISO 9001/EN 15038 auditor, ISO 31000 risk management expert, and Six Sigma Champion.
Stefan is a popular keynote speaker and moderator at conferences such as tekom, tcworld, Information Energy, Intelligent Content Conference, Congility, LocWorld, TCUK, STC, GALA, ELIA, TTT, Translation Forum Russia, and many others. He is also a member of the Conference Advisory Board of the world’s biggest TechComm event, the tekom/tcworld Conferences, and member of the tekom iiRDS working group for Intelligent Information/information 4.0. He is also an active social networker on Facebook, Twitter, LinkedIn, and XING.