According to a recent research report by the Content Marketing Institute, 78 percent of financial marketers use content marketing. That means that competition is on the rise and that simply creating content isn’t enough anymore. To be successful, your content has to be great.
For this latest edition of the Global Content Impact Index, we used our content optimization platform to analyze the quality and consistency of the online content of 33 different banks and insurance companies from around the world. We analyzed over 5.2 million individual words, more than 600,000 sentences, and 5,225 individual web pages from these companies as part of our research. The results will surprise you.