How to Build More Convertible Content

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64% of marketing leaders “strongly agree” that data-driven marketing is crucial (source: invesp). There’s an endless amount of data available to marketers, but how do you transform those insights into building a better conversion strategy?

Join Paul Bongers (VP of Strategy), Cynthia Spiers (VP of Content and Product Marketing), and moderator Elizabeth Roscoe (Senior Commissioning and Production Editor) as they uncover a more deliberate way of creating content that brings science to the art form. You’ll learn how to:

  • Impact conversions at the moment of content creation
  • Scale your communication guidelines across the business
  • Measure the impact of better content

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