In 2020, Gartner predicted that personalization is on the way out. But recent consumer research suggests the opposite. It’s predicted that businesses will invest 30% more in personalization over the next three years. What’s interesting is that the increased investment in personalization technologies coincides with greater consumer literacy around data privacy. That doesn’t mean that personalization is dead — personalization is simply evolving. In this guide, learn:
- Current trends around personalization and privacy in marketing
- The difference between actual and perceived personalization
- The role of content in delivering a personalized experience while maintaining consumer privacy
Personalization increases the likelihood that consumers perceive content to be more relevant, which boosts satisfaction, and strengthens buying intent. Discover how your content can become the bridge between personalization and privacy today!