Content has become so essential to executing their growth agenda that 93% of CMOs view themselves as publishers. Most marketing executives report they are heavily involved in controlling the quality, constancy, compliance, and relevance of marketing content in their company.
Join us for a 30-minute talk about the practical points of control that corporate marketing teams are establishing to help them manage, catalog, approve, and optimize a growing tide of content assets across silos, business units, and geographies.
During our discussion, Stephen Diorio, the director of the Brand Publishing Institute, and Grant Butler, the CEO of Editor Group, will share original best practices research and practical examples drawn from interviews with hundreds of leading marketers across the globe.
Our discussion will cover:
- Twelve levers enterprise marketers are using to govern quality, consistency, and compliance.
- A “federated” operating model for governing content quality, consistency, and compliance at scale.
- How Lenovo is using these systems to manage the cost, consistency, and effectiveness of thousands of content assets across 31 local markets.
- Examples of how leading brands are establishing content standards and guidelines for enforcing content and messaging standards during content planning and creation.