If your organization is like most, you’ve got tons of people contributing content, in one form or another. And that’s a good thing, right? Well, not always. A lot of the content that’s created lacks sufficient controls. So it tends to be off-strategy and off-brand. And that limits its value.
The good news is that some of the world’s most recognizable brands are successfully aligning their content creation and execution to their strategy — getting to market faster, with better results.
Come hear SiriusDecisions’ Research Director, Phyllis Davidson, discuss key findings from her firm’s latest content study. You’ll learn:
- New models to ensure your content drives brand value
- How top brands are aligning their content strategy and execution
- Key ways to mature your own content operations
Presented by
Phyllis Davidson
Research Director
SiriusDecisions
Christopher P. Willis
Chief Marketing Officer
Acrolinx

Phyllis Davidson
Research Director
SiriusDecisions

Christopher P. Willis
Chief Marketing Officer
Acrolinx