Words Matter: How Your Language Affects Your Business

Everyone’s talking about “content” these days because great content helps build customer relationships. But few people seem to be talking about the words in their content – and without great words, you can’t produce great content.

Most people know that words matter, but really, what difference do they make? The answer is: your business depends on them.

In this webinar, you’ll learn:

• 5 key aspects of language that separate good content from great content
• 3 surprising results one company achieved by improving its tone of voice
• Why people choose the wrong words – and how to stop

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