Everyone’s talking about “content” these days because great content helps build customer relationships. But few people seem to be talking about the words in their content – and without great words, you can’t produce great content.
Most people know that words matter, but really, what difference do they make? The answer is: your business depends on them.
In this webinar, you’ll learn:
- 5 key aspects of language that separate good content from great content
- 3 surprising results one company achieved by improving its tone of voice
- Why people choose the wrong words – and how to stop