Quality vs. Quantity Content: A Fight for Sore Eyes



Ann Handley Chief Content Officer, MarketingProfs

Come to this fun session to hear Ann Handley counsel you on creating content that’s engaging, because your audience demands it and your company or organization deserves it.

You’ll leave better equipped to:

  • tell better (and braver!) stories, using stronger, more ripped writing and a unique point of view;
  • create “best of breed” content to attract the people you want (and repel the ones you don’t);
  • when to be a little bold (and when to dial it back);
  • secrets to inspiring the best work out of writers and content creators.

The biggest missed opportunity in content marketing is playing it too safe. Let’s do this!