Why Should You Care About Findability?

 

Scott_Abel    Cheryl_Landes

Presenter:
Scott Abel, The Content Wrangler
Cheryl Landes, Technical Communications Consultant and Findability Strategist

You have finished your amazing content and released it to the public. You eagerly await the day that it’s cherished and consumed. But no one uses it, and you don’t know why. After all, it’s the best content on the planet.

So what happened? In your rush to release this incredible content, you missed one important step—making it findable.

How do you make content findable? For starters, come to this webinar sponsored by Acrolinx. Join Scott Abel, The Content Wrangler and Cheryl Landes, Technical Communications Consultant and owner of Tabby Cat Communications, where you will be introduced to the world of findability. Cheryl will explain why findability is important and share tips for allowing your content to be discovered and retrieved whenever and wherever your users need it.

You’ll understand what findability is; learn why findability is important in discovering and using content; and learn tips on how to make content findable whenever and wherever your users need it. Don’t miss this informative webinar—your content will thank you for it.

About the Presenters:
Scott Abel
Known affectionately as “The Content Wrangler,” Scott Abel is an internationally recognized global content strategist and intelligent content evangelist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, on any device. Scott is the founder and CEO of The Content Wrangler——a digital media company that exists to help content-heavy organizations adopt the tools, technologies, and advanced information management techniques they need to connect content to customers. Scott is a popular, dynamic, and highly rated keynote presenter, a sought after thought leader, and a frequent contributor to content industry publications. Scott’s message is clear: Content is a business asset worth managing efficiently and effectively.

Cheryl Landes
Cheryl Landes, a technical communications consultant, founded Tabby Cat Communications in Seattle in 1995. She has worked in several industries: computer software and hardware, HVAC/energy savings, marine transportation, manufacturing, retail, and the trade press. She specializes as a findability strategist, helping businesses to organize content so that it flows logically and to make content easier to retrieve online and in print.