Why Strategy-Aligned Content
Delivers Bigger Results

On-Demand Webinar | 60 Minutes

Phyllis Davidson, Research Director, SiriusDecisions
Christopher P. Willis, Chief Marketing Officer, Acrolinx

If your organization is like most, you’ve got tons of people contributing content, in one form or another. And that’s a good thing, right? Well, not always. A lot of the content that’s created lacks sufficient controls. So it tends to be off-strategy and off-brand. And that limits its value.

The good news is that some of the world’s most recognizable brands are successfully aligning their content creation and execution to their strategy — getting to market faster, with better results.

Come hear SiriusDecisions’ Research Director, Phyllis Davidson, discuss key findings from her firm’s latest content study. You’ll learn:

  • New models to ensure your content drives brand value
  • How top brands are aligning their content strategy and execution
  • Key ways to mature your own content operations