Why Strategy-Aligned Content
Delivers Bigger Results

On-Demand Webinar | 60 Minutes

Presenters:
Phyllis Davidson, Research Director, SiriusDecisions
Christopher P. Willis, Chief Marketing Officer, Acrolinx

Description:
If your organization is like most, you’ve got tons of people contributing content, in one form or another. And that’s a good thing, right? Well, not always. A lot of the content that’s created lacks sufficient controls. So it tends to be off-strategy and off-brand. And that limits its value.

The good news is that some of the world’s most recognizable brands are successfully aligning their content creation and execution to their strategy — getting to market faster, with better results.

Come hear SiriusDecisions’ Research Director, Phyllis Davidson, discuss key findings from her firm’s latest content study. You’ll learn:

  • New models to ensure your content drives brand value
  • How top brands are aligning their content strategy and execution
  • Key ways to mature your own content operations