An AI writing assistant is just the tip of the iceberg when it comes to improving your content creation. For enterprises especially, if you implement an editorial management system that includes an AI writing assistant, the sky’s the limit when it comes to creating impactful content.
More than an AI writing assistant
Content is spreading beyond the company walls. It’s across the web, in social media, in GitHub repositories — and inside your own domains. Everything from knowledge bases, customer service databases, and self-service support sites, to tech documentation centers and marketing hubs.
More people are producing more content (and more content types) than ever before to power the customer journey. And in this digital world, enterprises can easily produce and publish the growing amounts of content customers want to consume.
So, it makes sense to take advantage of AI tools to help create high quality content to meet rising demand. But without editorial management and content governance, a writing assistant becomes more of a hindrance than a help.
A writing assistant is one of the more basic ways of incorporating AI into your content workflow. Usually, it only helps with basic grammar and spelling, instead of the more valuable alignment of brand voice and company terminology across all content creators.
That’s where content governance comes in!
Content governance operationalizes and maintains content strategy and impact over time by meeting your writers in the authoring environments where they work.
Content governance is only possible with an editorial management system. So let’s dive into the differences between an editorial management system and a writing assistant.
So what’s the difference?
|AI writing assistant||Editorial Management System|
An editorial management system can do everything an AI writing assistant can do — and more. Instead of prioritizing basic spelling and grammar, an editorial management system guides writers to create compelling, impactful, and effective content (that meets your goals), all while keeping pesky spelling and grammar errors at bay.
It’s like comparing a horse and cart to a supercar. An editorial management system supercharges your content. It provides an extra layer of support, guidance, and protection, making sure your content is fit and ready to perform.
What’s more, an editorial management system compares content performance data with content quality data. What do we mean by that? Well, let’s dive into an example.
Bringing performance and quality together
Imagine that you’ve spent a lot of time creating a blog post. Maybe you even used an AI writing assistant to help generate the content. Yet, when you look at the performance data, the bounce rate is high and the time on page is low.
And the worst part is that you don’t know why. Your spelling and grammar are perfect, but the content isn’t connecting with your audience. Let alone leading them to take action. And your AI writing assistant isn’t helping, because it’s not offering any guidance on how you can improve.
But, an editorial management system gives you special insight into both content quality and performance metrics.
So, getting back to that blog post that isn’t performing how you want, now you can understand why. Maybe your sentence structure is too complicated and lacks clarity. Or your writing style isn’t in your brand tone of voice. Worse yet, maybe you used conflicting product descriptions and names in your blog post, or discriminatory language that alienated your audience.
By bringing content quality metrics to your performance data, you can identify why content isn’t performing. It’s easy to use data to see what’s working and what’s not, and we all know how frustrating it can be to figure out why something isn’t performing as expected. But with an editorial management system, you have tools at your disposal to improve your content. You have the “why” that remains elusive with an AI writing assistant.
Generative AI + editorial management = the perfect match
And better yet, tools like Acrolinx, bring the efficiency power of generative AI into the secure environment of an editorial management system.
It’s no surprise that generative AI can streamline your content creation process and propel your content velocity. But everyone knows that generative AI also presents major risks. Ranging from off-brand messaging and incorrect information, all the way to downright offensive content that could have major repercussions for your brand.
This presents major legal, financial, and compliance risks for your brand. That’s why we created AI Enrich for Acrolinx — for enterprises seeking the productivity benefits of generative AI without the risk. Sounds too good to be true? Learn more about our latest product feature here or sign up for our beta program.