How GROB Group Leverages Standardized Language to Enhance Global Content Consistency

The company: GROB Group

The GROB Group is an internationally operating family business with headquarters in Mindelheim, Germany, three manufacturing sites in São Paulo, Brazil, Bluffton, USA, and Dalian, China, as well as eight sales and service branches in South Korea, China, India, Russia, Great Britain, Hungary and Mexico.

The product portfolio ranges from a universal machining center to a highly complex, automated manufacturing system, as well as assembly units in machining and fully automated assembly lines. With around 5,000 employees, the GROB Group generated a turnover of EUR 1 Billion in 2014.

The problem: creating consistent messaging across global content

The company’s goal was to create technical documentation, training material and design descriptions with a standardized terminology as a way to ensure a consistent and customer-oriented presentation on the international market.

The solution: writing standards software that scales with global teams

By choosing the Acrolinx platform, the GROB Group went with the market-leading solution. Decisive factors included easy handling, wide functionality as well as fast and professional support from the provider.

Using Acrolinx as a higher-level terminology and knowledge database helps us establish a consistent term base and optimize the way terminology is created and used.

– Andreas Zeller, Translator, GROB Group

Standardized language in action: GROB Group results and ROI

Terms in the database: 100,000
Significant translation cost savings: partially up to 90%

Discover how writing standards software helps global businesses like GROB create content with standardized language, consistent writing standards, and clear messaging.