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Customer experience (CX) is a hot topic for companies looking for a competitive edge. Putting customers first has become a key part of almost every company’s playbook. In our new guide, we look at one part of CX that’s hugely important but often overlooked: The role of content and how it shapes CX.
James Mathewson, Program Director, Content Marketing
Uses Acrolinx for: Better measurement for greater effectiveness of marketing content.
Results in: An understanding of why things are happening and how to improve them.
Jonathan Chandler, Technical Communications Supervisor
Uses Acrolinx for: Greater control over tone of voice and style among technical writers.
Results in: Lower translation costs, greater consistency.
Andrzej Poblocki, Globalization Architect
Uses Acrolinx for: Improving the quality of source content.
Results in: More efficient translation and localization. Fewer queries for people creating source content.