Maximize content value
Content is one of the most underestimated business assets in financial services. And yet, it’s typically the place where customers start their relationship with your company. So it needs to be done well.
Acrolinx helps you maximize the ROI of your enterprise content, with the resources you have (or fewer). The platform helps you create, review, and maintain high-value content — while freeing up your time and people for other strategic activities.
Measure content effectiveness
There’s still a huge opportunity for financial services companies to supercharge their digital touchpoints and use their content to build better customer relationships.
With Acrolinx, you can set different content goals and A/B test them for best performance. Adjust formality, clarity, tone of voice, sentence length, emotional appeal, and inclusive language by persona or content type.
Once you’ve found what your audience responds to, instantly align your content to those standards. Acrolinx helps you maintain content effectiveness, with detailed analytics reporting and total flexibility to update your content goals, so your content and communications are always amazing.
Stress free compliance
In the highly regulated financial services sector, you can’t afford anything less than 100% compliant content. Acrolinx can automatically check that your content follows regulated terminology — anywhere in the content lifecycle. It also keeps your terms and conditions and other legal information clear and easy to follow.
Stand apart in this hyper-competitive market with a compelling customer experience powered by great content. Acrolinx adds control to your content creation process, so all communications stay on-brand, with clarity and precision.
Grow market share with content that connects with your consumers’ values. Acrolinx helps you speak to your target audiences with emotive language that’s relatable and engaging. Use words that help you develop loyal customers.
Eliminate hidden risks lurking in your content and communications. Acrolinx helps you inspect content in all your repositories and evaluate it against regulations and standards — so you can fix and remove any vulnerabilities.
Avoid customer dissatisfaction with trustworthy and easy to understand communications. Acrolinx gives your content teams the guidance to build clearer, more accurate content that customers find more helpful and engaging.
Learn more about Acrolinx for financial services
Content with High Interest