Welcome to the Acrolinx Newsroom

Volker Smid is the CEO of Acrolinx and has over 25 years of management experience in the technology and media industry. Before joining Acrolinx, as the CEO of Searchmetrics, Smid contributed his extensive knowledge of the online sector to drive the ongoing international expansion of the Berlin-based group. Before his time at Searchmetrics, Volker Smid was the Head of Digital & Technologies at the Holtzbrinck Publishing Group, CEO of Hewlett-Packard GmbH, Vice Chairman of BITKOM, President EMEA and Asia/PAC at Novell Inc. in London, SVP Sales Midmarket Parametric Technology in Boston, Munich, and Tokyo and SVP at POET Inc. in San Mateo, California.

Shane Cumming is Acrolinx’s Chief Revenue Officer, responsible for alignment and execution across all aspects of the company’s go-to-market model. He leads new business sales, expansion with existing customers, as well as Acrolinx’s partner strategy. Shane brings over 20 years of leadership experience in the technology sector. Before joining Acrolinx, he held leadership roles in start-up, mid-size, and large technology organizations, including IBM, Intentia, Lawson, Infor, and Confirmit. He holds a Bachelor of Commerce from Queen’s University, Canada.

As Chief Operating Officer, Britta leads Acrolinx’s customer division by ensuring customer retention and satisfaction, and all people-related activities and processes from the talent development and acquisition of employees. Britta has more than twenty years of leadership experience in human resources and operations and she currently leads Acrolinx in aligning to evolving global frameworks such as environmental, social and governance, sustainability, and compliance strategies. She is also responsible for overseeing IT operations, policies and business applications, InfoSec, and Site Reliability Engineering.

Prior to joining Acrolinx, she was the Chief Operating Officer at Searchmetrics, after serving as its Vice President of Human Resources. Before Searchmetrics, she worked in several different HR and people roles at Grand Hyatt Berlin and Höffner Möbelgesellschaft, and was an HR-focused Management Consultant at Accenture. Britta has a record of building, developing, and nurturing high-performance teams. She brings a deep understanding of the importance of caring for an organization and its people, particularly during high-growth periods.

As Chief Financial Officer, Jörn Woywat is responsible for managing the financial aspects of Acrolinx. He brings over 20 years of financial management experience at high-growth technology businesses. Prior to Acrolinx, Jörn held several positions as VP of Finance and CFO at software companies including Asdis, Swyx, and Schad. He holds a degree in Business Administration from the University of Göttingen.