Evaluating Inclusivity in Manufacturing Content

How Inclusive and Clear is the Manufacturing Industry’s Web Content?

What’s the state of inclusivity in the manufacturing sector? We set out to find out.

How top manufacturing companies perform in an inclusive content audit

Our inclusive content audit analyzed 29 leading manufacturing companies, evaluating their web content for clarity and inclusivity. The findings reveal gaps in accessibility, tone, and representation, highlighting areas for improvement across the industry.

Which industry leads in clear and inclusive content?

Some industries excel in inclusive content, prioritizing clear communication and diverse representation. While manufacturing is making progress, sectors like technology and healthcare set higher standards for inclusivity, offering valuable lessons for improvement.

The most common inclusivity issues in manufacturing content

Our analysis found that content audits in manufacturing often reveal issues like gendered language, lack of accessibility features, and unclear messaging. Addressing these challenges can help brands improve engagement, compliance, and brand perception. When prospects and customers visit your website they want to feel welcome and easily find the information they need. And if they can’t, it’s going to negatively impact their customer experience.

Download our report today to gain insights into the state of inclusivity and clarity in the manufacturing industry!